Marketing Analytics Manager
· Analyse multi-channel customer journeys, including direct mail, SMS, and email to identify friction points and optimise engagement and retention.
· Translate key marketing metrics (ROI, CAC, open rates, CTRs, conversion rates) into clear, actionable insights that enhance campaign effectiveness. · Design, execute, and interpret A/B and multivariate tests across channels to maximise marketing impact. · Lead performance measurement and produce insight-rich reports for senior stakeholders, helping shape strategy based on data. · Collaborate closely with Marketing, Compliance, and Product teams to ensure campaigns are compliant with FCA regulations while delivering strong results. · Proactively manage compliance risk by working with Legal and Compliance teams to embed regulatory checks in campaign development and execution.Recommended Jobs
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