Digital Shelf Manager
- Lead the design and delivery of the Pan-European Digital Shelf strategy across priority retailers, markets and brands
- Coordinate with agency partners and market teams to improve PDP compliance, premium content, search optimisation and ratings and reviews execution.
- Track digital shelf performance across content completeness, search placement, share of page, availability visibility, ratings and reviews and overall digital shelf health.
- Partner with Retail Media, Commercial and Marketing teams to define keyword priorities, improve organic search placement and support high-converting landing pages.
- Run structured test-and-learn activity, including A/B testing where available, to improve traffic, conversion and shopper experience.
Drive PIM adoption, processes and performance:
- Own product content governance and syndication: Act as the owner of product information within the PIM, ensuring a single source of truth for titles, descriptions, attributes, images and compliance data, while managing the flow of accurate content to retailers and marketplaces (Amazon, Brandbank, GS1, etc.) to maximise visibility, findability and conversion.
- Implement PIM processes, train stakeholders, monitor data quality, and optimise digital shelf performance through governance and reporting.
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