International Sales Lead - Global Distributor Channels

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International Sales Lead – Global Distributor Channels

Type of role: Permanent

Reporting to: CEO

Sector: Beverage/ Hospitality

Location: Hybrid

Our client operates within the global beverage and hospitality space, working closely with international distributors and partners to deliver premium solutions into on-trade and related environments.

They are seeking a highly commercial, hunter-focused International Sales Lead to drive the next phase of global growth. This is a hands-on, independent contributor role, focused on activating new distributors and optimising existing partner performance across key international markets.

The role offers board exposure and strategic influence, but the emphasis is on personally driving revenue and partner growth rather than managing a team initially.

Key Responsibilities:

Global Distributor Acquisition

• Identify and pursue new distribution partners in priority international markets

• Lead the full lifecycle of partner onboarding, from sourcing to negotiation and activation

• Establish clear expectations, agreements, and onboarding frameworks for new distributors

Optimising Existing Partnerships

• Take ownership of the current global distributor network

• Monitor performance metrics (sales, revenue, activity) and implement strategies to maximise output

• Address underperformance through hands-on support, coaching, or reappointment

Commercial Execution

• Drive revenue growth through direct engagement with distributors and key accounts

• Negotiate international pricing, contracts, and commercial agreements

• Collaborate with internal teams to ensure market insights inform product and commercial strategy

Candidate Profile

• 7–12 years’ experience in international sales, business development, or channel-led B2B roles

• Proven hunter DNA with experience personally winning and onboarding distributors or partners

• Comfortable operating hands-on in multiple international markets

• Strong commercial acumen; able to independently manage pricing, contracts, and margins

• Background in premium products, capital equipment, hospitality, beverage, or related sectors preferred

• Highly self-motivated, results-driven, and capable of executing without large team oversight

What’s on Offer

• Hands-on, hunter-led role with direct ownership of international growth

• Opportunity to scale an established distributor network and enter new markets

• Significant international exposure

• Board-level visibility and influence on global commercial strategy