Paid Marketing Manager

Sumsub is a leading full-cycle verification platform that enables scalable compliance.

From identity and business verification to ongoing monitoring, our platform adapts to your risk appetite and market demands, ensuring global compliance. Customize analytics and workflows with our no-code interface.

With over 4,000 clients across fintech, crypto, transportation, trading, e-commerce, education, and iGaming—including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo.

We are looking for a Paid Marketing Manager with strong hands-on experience in B2B marketing to run both performance and awareness campaigns across multiple channels. The ideal candidate is confident in LinkedIn Ads, Meta Ads, and Google Ads (Search & GDN, YouTube) , with additional experience in programmatic platforms. You will take ownership of your vertical, execute campaigns independently, and contribute to the strategic direction of product and regional marketing through data-driven insights.
What You Will Be Doing:

• Stay proactive in testing new channels and ad formats, ensuring the company remains innovative in its approach.
• Develop, execute and optimise digital campaigns hands-on across LinkedIn Ads, Meta Ads, Google Ads (Search, GDN & YouTube), and programmatic platforms .
• Be the owner of your vertical (product line, region) - take full responsibility and contribute to the strategic direction by helping define go-to-market plans.
• Collaborate with Product Marketing and Regional Marketing Managers to align campaigns with product positioning and regional goals; Support new product launches and global marketing initiatives as part of cross-functional projects.
• Work with Creative Teams (copywriters, designers, brand) to improve messaging and to test creative concepts.
• Analyse campaign performance and extract insights to guide both tactical optimisations and future marketing decisions .
• Report regularly on KPIs for both Performance (Q. Leads, CPL, Pipeline) and Brand/Product awareness (Reach, Frequency, CPM, Brand Lift Studies).

About You:

• 3+ years of hands-on experience in digital advertising across LinkedIn Ads, Meta Ads, and Google Ads (Search & YouTube) ; experience with Bing Ads and programmatic platforms is an advantage.
• Proven ability to set up and execute campaigns end-to-end .
• Strong knowledge of B2B targeting approaches, bidding strategies, ad auctions, audience segmentation and testing/optimisation methods.
• Experience in global B2B paid marketing , with an understanding of regional specifics and trends (UK, EU, APAC, MENA), and of how paid marketing strategies and tactics support long-cycle demand generation.
• Analytical mindset with the ability to translate campaign results into insights.
• Self-starter who adapts quickly to new platforms and tools; comfortable experimenting with emerging ad channels.
• Strong communication skills to work cross-functionally and present campaign outcomes clearly to stakeholders.

What We Offer:

• Competitive salary and bonus programs.
  
• Fully remote and flexible working schedule, with access to a coworking space (in some locations).
• Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.
• International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.
• Personal development plan after 6 months.
• 1 extra day off to celebrate your birthday.
• 7 additional days to enjoy the Christmas & New Year holidays.
• 7 days of sick leave (without the need for documentation).
• Regular, fully covered team offsites to connect and collaborate.
• Learning opportunities and support to attend industry events with the team.

The hiring stages: TA screening -> Technical Interview with Performance Marketing Team Lead -> Final Interview with Demand Generation Director and CMO.

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce. We welcome applications from people of all backgrounds, cultures, genders, experiences, abilities and perspectives. Join us in shaping the future inclusively.