Marketing Specialist

Our Story

In July 2019, Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes, from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.

Interested in joining our smart, fun, and talented team?

Position Overview

You will be a highly confident and motivated individual with prior experience in
marketing, ideally within the hospitality market. This role is critical to support marketing efforts to our existing instal base and will work closely with marketing, sales and Customer Success functions.

This role will focus on highlighting the value of the Fourth solutions to customers through a combination of digital marketing campaigns, creation of thought leadership content , working with the EMEA go-to-market team to support Customer events . You will develop a good understanding of the Fourth solutions, build internal and customer relationships and act as an ambassador for the company and our products

Primary Responsibilities

At Fourth the Marketing Specialist role will develop and execute campaigns to drive upsell opportunities within the existing customer base contributing to a growth in sales.

The core accountabilities of the role are:

• Perform research to identify trends withing the industry, customers and competitors – to inform our customer marketing strategy.
• Develop and execute campaigns that drive awareness and adoption of Fourth’s new and existing product and services.
• Contribute to achieving the customer growth goals set for Sales and Marketing.
• Collaborate with Customers Success, Sales, Product and the wider Marketing team to identify groups of customers who are the ideal fit to adopt product features or upsell targets.
• Plan and create content across a range of channels that informs, educates and engages customers including social, blogs, reports, case studies, and newsletters
• Take the lead in running customer-focused events, both in-person and online.
• Work with the Customers Success team to identify customers who can become business advocates in the form of case studies, reference customers or speakers at Fourth events.
• Help marketing and sales meet business objectives through customer advocacy initiatives

Preferred Experience and/or Qualifications

• Marketing expertise: Proven experience running campaigns (email, digital, content) with a good grasp of strategy across channels.
• Content & storytelling: Strong writing skills to create engaging materials like case studies, blogs, and customer success stories.
• Customer advocacy: Ability to build and manage programs that turn happy customers into advocates and event speakers.
• Analytical mindset: Comfortable using data, research, and analytics tools to measure impact and spot opportunities.
• Tech savvy: Confident with CRM/CMS platforms, Microsoft Office, and design tools like Adobe Creative Suite.
• Industry knowledge (nice to have): Understanding of the hospitality or retail sectors and how technology solutions support operations.
• Team player: Flexible, collaborative, and organised with excellent communication and time management skills.

Benefits

🏖 Holidays. We all need to rest so you get 25 basic holidays with the option to grow up to 30 with service + your birthday off + bank holidays!

⌚️ ️Flexible working! Use our flexible working hours and hybrid working environments to manage it.

🧘‍♀️ Wellness activities and a lot of pampering included. On top of that, you can add gym subscription discounts.

💻 Laptop and equipment.

🏥 Healthcare expense claim tools!

📔 Like in life, at work we also want you to grow with certifications.

🎉 Annual meet ups!

👥 Enhanced parenting scheme!

🚲 Cycle to work scheme and season ticket loan provided.

🏦 Pension and life insurance? Several, for you to choose what looks convenient.

💷 On demand pay tools for you to be able to access salary even before the end of the month!

All personal data provided by you in your application will be processed by Fourth LTD solely for our recruitment purposes. More information on Fourth LTD's privacy policy for job candidates is available here and by applying you confirm that you have read it.

Fourth is an Equal Opportunity Employer

All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, colour, age, national origin, military status, religion, or disability or any other legally protected status.