Senior Sales and Events Manager

Role: Senior Sales and Events Manager – Exhibition White City
Reports into: Deputy Head of Space – Exhibition White City
Location: London
Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, Magazine London and Landing Forty Two.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Our team and space:

Exhibition White City and Broadwick Spaces is home to a passionate and dedicated team of event professionals who take immense pride in delivering world-class events in exceptional venues. Our goal is to create unforgettable experiences that leave a lasting impact on the thousands of guests we welcome. We are a close-knit team driven by excellence, working in a dynamic environment surrounded by like-minded, committed individuals.

Exhibition White City is an impeccably restored Grade II listed hybrid space situated in the heart of West London. Blending heritage, design and culture under one roof, the venue offers a fully flexible event space for awards dinners, conferences, parties, brand launches, filming, exhibitions and music shows.

The space has been open since March 2025 and is now entering an exciting phase of growth as it prepares for a very busy year ahead. It is crucial that we keep up with this momentum by continuing to build up our client base, keep exposing Exhibition White City as a culturally significant destination and driving the sales for all different event types at the venue.

What we’re looking for:

We’re looking for a talented Senior Sales and Events Manager to deliver and execute our sales strategy in collaboration with the Deputy Head of Space at Exhibition White City.

This person will lead on the day-to-day handling and conversion of incoming enquiries while executing sales strategies for growth across their spaces. They will be accountable for the sales performance targets and KPI’s for the space.

The Senior Sales & Events Manager will take ownership of driving commercial performance for the space. They will lead on the day-to-day handling and conversion of incoming enquiries, prioritise client relationship management, all while executing sales strategies, including proactive sales initiatives, to foster growth.

What you’ll be responsible for:

Sales

• Successfully delivering the sales strategies with the support of the Deputy Head of Space including:
• diary management
• identifying new events, opportunities, and markets
• data recording via CRM software
• business development and proactive sales
• relationship management
• marketing initiatives
• Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
• Ensuring the highest standards of sales operations for the spaces are met.
• Working with the line manager to deliver proactive sales strategies and tactics that best support the long and short term sales performance of the space.
• Contributing to the conversion and negotiation of all contracts and the management of key high value clients as and when required.
• Carrying out site visits with clients at every opportunity, accurately explaining the spaces and options for various events, including our suppliers, as well as logistics relating to install and derig.

Marketing

• Working with the line manager, central Marketing team and other space leaders to deliver data and evidence based marketing strategies across the spaces,
• Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business.
• Ensuring the highest standard of marketing operations.
• Ensuring you act as brand guardian and grow the brands across your spaces as agreed with the brand team.
• Attending networking events, exhibitions and other promotional activities as and when required to actively promote your spaces and other spaces in our Spaces portfolio.

Finance

• Ensuring compliance with Broadwick group policies, procedures and metrics across the spaces.
• Raising event invoices when required, pre and post event, including chasing late invoices/debt management. Working alongside the operations team to ensure all events are fully reconciled within 2 weeks post event.
• Reporting the relevant figures to the space P&L in terms of forecasting and reconciliation to the Deputy Head of Space.
• Providing reports to the line manager when required.

Operations

• Working with the operations team to ensure compliance with Broadwick group policies, procedures and metrics across the spaces.
• Working alongside the operations team to ensure the customer journey, from initial enquiry through to client de-brief, is always followed for every event.

Team

• Supporting the line manager on sales recruitment for the team.
• Creating a work environment that aligns with Broadwick values and principles.
• Communicating your training needs and actively participating in your own development in line with the line manager’s expectations.

Other

• There may be a requirement to support on the delivery of events taking place at the venue or other Spaces.
• Carrying out ad hoc duties when required to.

You’ll need to have:

• A proven track record of contributing and delivering business strategies for complex, multifaceted venues.
• At least 4 years of experience working within an event venue sales team or similar.
• Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
• Demonstrable knowledge of the local venue market and key venue finding agents.
• Ability to work with clients on all levels and with all areas of the business. With a specific ability to stay calm and focused under pressure.
• Experience of delivering a sales budget, P+Ls and financial reports in conjunction with finance teams.
• Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
• Ability to manage and monitor targets and KPIs.
• Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
• Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
• An open, honest communication style.
• Endless positivity, and a proactive approach to your work.
• Excellent communication skills - you need to be great at communication to a wide range of people.
• Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.

Nice to have:

• Proficient in the use of Salesforce, Hubspot or other similar CRM software.
• Proficient in the use of Event Works or other similar diary management software.
• Proficient in the use of Monday.com.
• Previous experience in event operations.

What we offer:

• Discretionary bonus scheme of base salary.
• Paid overtime.
• 27 days paid holiday (plus bank holidays).
• Social events and free tickets to our live events.
• Other discounts including 50% off drinks and 20% off food at Corner Corner.
• Competitive pension plan.
• Employee Assistance Programme (EAP).
• Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
• Training and professional development opportunities.
• An inclusive, collaborative and creative working environment.

At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.