Loyalty Marketing Manager, Lotteries & Raffle

Age UK's Individual Marketing team is looking for a Loyalty Marketing Manager, Lotteries & Raffle to manage the Lottery and Raffle Loyalty programme.

As Loyalty Marketing Manager , you will be responsible for retaining players, maximising entries per players and grow repeat/long-term playing through delivering excellent supporter experiences and deepening relationships with our charity audiences. We're looking for someone with a strong foundation in the Direct Marketing discipline across offline and online channels.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office - currently once a week on a Thursday and may involve occasional travel, including some overnight stays. Travel costs to the London office are the responsibility of the postholder and are not covered by the charity.

Please note, this is a Fixed Term contract (12 months maternity cover). We're looking for someone who can join us as soon as possible (ideally within 4 weeks).

Age UK internal grade: 5L

Last date for applications Wednesday, 17th September 2025.

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:

Application = A, Interview = I, Test = T, Presentation = P

Experience

• Demonstrate a solid foundation of experience within the Direct Marketing discipline across offline and online channels. A, I
• Proven experience of managing large complex direct marketing budgets and campaigns . A, I
• Proven financial planning experience, including reforecasting and budget-setting, with a history of making strategic decision making when building forecasts. A, I
• Extensive experience analysing and reporting on the performance of online and offline Direct Marketing campaigns. A, I

Skills and Knowledge

• An understanding of stewardship programmes and what drives supporter loyalty . I
• Proficient in the use of MS Office applications, particularly Excel and Word. T
• Numerical and analytical skills. A, I, T
• Ability to critically assess concepts and copy. A, I, T
• Experience of using databases for reporting and data strategies to drive direct response success. I, T
• Excellent project management skills. I

Personal attributes

• Ability to work on own initiative and self-starter. I
• Communication and interpersonal skills with the ability to work with people at all levels. I
• Highly organised and ability to manage a range of competing priorities at the same time. I
• Confident proactively finding solutions in complex situations, navigating different stakeholder needs and expectations. I

Great to haves:

The below competencies will be assessed at the indicated stage of the recruitment process:

Application = A, Interview = I, Test = T, Presentation = P

Experience

• Experience in marketing Lotteries and Raffles and/or subscription marketing. A, I
• Experience of line management and performance management. A, I

Skills and Knowledge

• Knowledge of the function of a Fundraising division, and the role of Individual Giving within this. A, I

Personal attributes

• Demonstrate empathy and understanding for the issues faced by older people. A, I

What we offer in return

• Competitive salary, 26 days annual leave bank holidays annual leave purchase scheme
• Wellbeing days - 2 paid days per year (pro rata for our part-time colleagues)
• Excellent pension scheme, life assurance, Bupa health cashback plan and EAP
• Car Benefit scheme, Cycle to Work scheme
• Home & Tech - apply to buy any Home & Tech items from 'Currys' & 'IKEA', up to £1000, and spread the cost over 12 months, interest free.
• Blue Light Card scheme
• You Did It Awards - recognition awards from £100-250.

Additional Information

Supporting statements and anonymisation

Candidates are expected to provide a supporting statement that explains how they meet the competencies annotated with an ‘A’ in the job description, to assess suitability for the position. Age UK acknowledges and accepts that AI may be used to support the application; we do expect candidates to personalise experience, knowledge and skills and failure to do so, may result in your application being rejected.

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments

Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

For a full list of benefits please visit our website.