Demand Generation Manager - Data

FE fundinfo

London

Ready to drive campaigns that turn data into measurable growth?
As our Demand Generation Manager, you'll be at the centre of shaping and executing multi-channel campaigns that generate qualified leads and accelerate the pipeline for our Data Feeds product portfolio. This is a highly visible role where your creativity, commercial mindset, and results-driven approach will make a direct impact on business growth.
In this role, you'll have the opportunity to collaborate with Product Marketing, Sales, and Customer Success to deliver integrated campaigns across digital, content, and events. You'll enjoy the autonomy to shape strategy, the tools to optimise performance through data and analytics, and the support of a global organisation that values innovation and professional development. If you're looking for a role that combines strategy, execution, and measurable outcomes, this is the right place for you.
Your key responsibilities as a Demand Generation Manager will include:

Developing and executing integrated demand generation campaigns across digital, content, events, and other channels to drive qualified leads and measurable revenue growth.

Partnering closely with the Sales and BDR teams to ensure effective lead handover, pipeline acceleration, and campaign alignment with business goals.

Collaborating with stakeholders across Product Marketing, Customer Success, and external partners to deliver impactful go-to-market initiatives.

Using data and analytics to monitor and optimise campaign performance, audience targeting, and conversion rates.

Creating and adapting compelling campaign content, messaging, and landing pages tailored to multiple audiences.

Leveraging marketing technologies to track results and continuously improve campaign effectiveness.

You will need the following experience and skills to join us as a Demand Generation Manager:

You must have a proven track record in B2B demand generation within data, software, technology, or financial services.

You will have hands-on experience running digital campaigns across email, SEO, SEM, ABM, social, and website optimisation.

You should be confident using data and analytics to measure campaign performance and optimise the marketing funnel.

You will be comfortable working with martech tools such as SFDC, HubSpot, GA4, Semrush, or Tableau.

You must bring at least 5 years of marketing experience, ideally in a fast-paced environment where you delivered tangible results for pipeline and bookings.

FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!
We foster a culture of agility, collaboration, and continuous learning. With flexible hybrid working, regular team events, and access to a wide range of learning opportunities, you'll be supported to grow your career while contributing to innovative and impactful work.
Benefits

25 days of annual leave with the option to buy an extra 5 days each year.

Benefit from enhanced paternity, maternity, and shared parental leave.

Secure your future with our pension scheme.

Advance your career with sponsored learning and development, including formal qualifications.

Private medical insurance as employee wellbeing matters.

Stay fit with discounted gym memberships.

Take advantage of the Bike to Work scheme for eco-friendly commuting.

Keep your eyes sharp with eye care and flu jab services.

Apply now and we'll aim to get back to you with feedback within 5 working days.

Posted 2025-09-12

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