Global Marketing Technology & Operations Manager

Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

The Global Marketing Technology & Operations Manager leads the development and management of marketing platforms and systems across GUS. This role covers web development, marketing automation, and MarTech tools such as Salesforce and related integrations.

You will manage the day-to-day operations of marketing systems, ensure process consistency, and support the marketing team with the tools and structure needed to execute campaigns effectively. This role blends system ownership, team coordination, and hands-on execution.

1. Marketing Technology & Automation

• Manage core MarTech platforms, including Salesforce, Pardot, Marketing Cloud, and others.

• Build and maintain automation workflows across email, web, and social channels.

• Implement and update lead scoring, segmentation, and nurturing systems.

• Ensure systems are connected and data flows accurately between platforms.

• Maintain documentation and enforce best practices in automation setup.

2. Web Development Oversight

• Oversee web development activities across Email HTML creation, marketing sites and landing pages.

• Coordinate with internal developers to maintain Internal web infrastructure.

• Align web projects with campaign needs, user experience goals, and brand guidelines.

3. Operations & Process Management

• Manage MarTech operations and ensure tools are used consistently across teams.

• Create and maintain SOPs for campaign workflows, automation, and web changes.

• Review and optimize internal processes to improve speed and accuracy of delivery.

4. Project Coordination

• Lead and monitor projects using Asana or similar tools.

• Track deadlines, dependencies, and team responsibilities.

• Provide regular updates to leadership on progress and roadblocks.

• Proactively resolve issues to keep projects on track.

5. Stakeholder Support & Enablement

• Act as the main point of contact for tool-related questions and troubleshooting.

• Provide training and support to marketing and sales teams on platforms and workflows.

• Collaborate closely with regional teams to ensure tools are aligned to their needs.

• Liaise with IT and vendors for technical changes or escalations

  Requirements

• Experience in a marketing coordinator or project coordination role, particularly in assisting management with project execution.

• Bachelor’s degree in marketing, or a related field.

• Strong ability to collect, analyze, and present data to various stakeholders.

• Knowledge of traditional and digital marketing strategies.

• Excellent written and verbal communication skills in English.

• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).

• Strong organizational skills and ability to multitask across multiple projects with tight deadlines.

• Experience with project management tools and software is a plus.

• Knowledge of various social media platforms and digital marketing tools.

• Ability to stay current with emerging digital technologies and incorporate new trends into marketing efforts.

• Detail-oriented, with a focus on delivering high-quality work
  

Other information

Please note this position is only available on our Consultancy Agreement.

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. Please share your CV in English. We wish you every success.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.