Manager, SEO Marketing
- Support the website’s organic growth targets in partnership with Corpsite and Content teams, focusing on both branded and non-branded keyword acquisition.
- Evangelize SEO best practices across the organization, influencing website changes, link acquisition, and organic content strategy in collaboration with the Content team.
- Liaise with engineers to execute technical SEO recommendations that benefit both SEO and broader business objectives, including site architecture, Core Web Vitals, structured data, and internationalization (hreflang, localization).
- Provide hands-on SEO recommendations and implement changes directly within the CMS platform, ensuring rapid iteration and optimization.
- Lead content optimization efforts, including keyword research, content gap analysis, and on-page enhancements to improve rankings and user engagement.
- Develop and implement strategies to enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for YMYL (Your Money, Your Life) content, building trust and authority with both search engines and users.
- Drive international SEO initiatives to expand organic reach in key EMEA markets, ensuring technical and content best practices are localized and scalable.
- Analyze and report on SEO performance, turning data into actionable insights and clear storytelling for stakeholders at all levels.
- Stay ahead of industry trends, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and the evolving impact of AI on search.
- Contribute to cross-functional training and documentation to raise SEO literacy across the organization.
- 4+ years of SEO experience, with at least 2 years in B2B, SaaS, or fintech environments.
- Proven track record of driving organic revenue and measurable business outcomes.
- Strong understanding of international SEO, technical SEO, and B2B marketing.
- Demonstrated ability to measure all aspects of SEO performance and turn data into insights and actions.
- Experience working in a fast-paced, high-growth, and ambiguous environment; entrepreneurial and hands-on mindset.
- Strong analytical skills and proficiency with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, Screaming Frog).
- Deep understanding of E-E-A-T within YMYL verticals and the impact of online copywriting on SEO.
- Excellent communication skills, with the ability to influence and report to stakeholders at all levels.
- Experience with CMS platforms (e.g., Contentful, WordPress) and basic HTML/CSS.
- Familiarity with AEO/GEO tactics for AI Search.
- Strong data analysis and storytelling skills.
- Experience with content marketing, link building, and international site launches.
- Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs
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