Email Marketing Specialist

Job Description

About Us:

Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world.
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Purpose of the Job – Overview

Job Title: Email Marketing Specialist

Type: Remote

Timings:

• Monday – Friday: 7:30 am to 5:00 pm BST

Job Responsibilities

· Plan, design, and execute targeted email campaigns using SNOV.IO, Beefree, and other marketing tools

· Build automated workflows and nurture journeys that drive engagement, leads, and conversions

· Design, build, and implement multi-channel and multi-wave email campaigns and customer journeys that generate qualified marketing leads for sales

· Copyright compelling email content and design visually appealing campaigns

· Execute cold email outreach campaigns and manage multi-step funnel strategies

· Analyze campaign metrics — open rates, CTRs, conversions — and continuously optimize for performance

· Identify, track, and report on meaningful KPIs for marketing programs

· Perform regular campaign audits for digital assets and collaborate with digital teams to address deficiencies

· Analyze and implement remediation plans to ensure campaigns adhere to best practices

· Monitor campaign performance across global regions where Fortray operates

· Research and strategize on tools, vendors, and technologies to enhance campaign effectiveness

· Maintain subscriber list hygiene, deliverability, and compliance with GDPR

· Track and report on campaign budgets and results

· Identify opportunities to streamline campaign operations and improve overall efficiency

· Collaborate closely with content, design, sales, and product teams to ensure integrated campaign execution

We’re looking for someone with:

· 5+ years’ experience in email marketing or CRM campaigns

· Expertise in SNOV.IO and Beefree or similar tool for email automation and campaign design

· Strong skills in copywriting, cold outreach, and data funneling strategy

· Proven track record of executing high-converting campaigns

· Analytical mindset with proficiency in Excel or Google Analytics

· Excellent attention to detail, project management, and communication skills

· Bonus: Knowledge of other marketing automation or design tools