Principal Consultant - MMM

ROLE SUMMARY

OMD's Decisions Science team play a vital role in ensuring that clients realise the full potential of their marketing investment for maximum growth.

The Principal Consultant role is a leader within this team, with significant project and line management responsibilities as well as commercial oversight of some financial targets and annual forecasting. The successful candidate will be passionate about business consultancy and marketing analytics and will have experience leading consultative teams on projects that deliver clear, impactful insights in a way that influence client’s marketing decisions.

Principal Consultants provide direction to the team, ensuring a focus on the questions that matter to clients and that the team have the right tools and techniques to be able to deliver projects that are both valued by clients and profitable as a business.

KEY RESPONSIBILITIES

•Manage client engagement, ranging from project delivery to consultancy and solutions upsell

•Develop strong relationships across senior agency contacts and clients, acting as a subject matter expert

•Lead on marketing consultancy projects, overseeing commercial targets, setting new business prospecting agenda and inputting into future growth strategy

•Drive marketing consultancy initiatives in the Advanced Analytics community, sharing and collaborating with other teams.

•Contribute to the development of new solutions and analytical approaches, as well as playing a leading role in new business and client pitches

•Help set the agenda for learning and development, recruitment and resource management

•Lead, manage and support a team, providing training and development opportunities, encouraging collaboration and setting clear direction and expectations to ensure smooth delivery and high-quality standards

•Stay updated on industry developments and competitor practices to keep the agency’s analytics offerings cutting-edge.

Skills and Experience

• You have demonstrable experience in econometrics, with ownership of projects within this field, and are able to provide the foundation for technical excellence across the team. Your knowledge of marketing analytics tools and techniques gives your team confidence in your leadership and allows the development of solutions that answer clients’ business challenges.
• You have an in-depth knowledge of R or Python, Excel and PowerPoint.
• You have a demonstrated ability to develop and execute analytics strategies that align with business objectives and client needs.
• You are skilled at data-led storytelling, and deliver compelling narrative and insight to clients.
• You are a dynamic presenter, capable of engaging with senior stakeholders both client and agency side: able to distill complex analytics into clear business values that deliver data-driven solutions.
• You have previous management experience and are confident overseeing the operational output of more junior members of the team as well as supporting their ongoing personal and professional development

About the Agency:

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands. 

We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year. 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on