Head of PR and Campaign Marketing

We are looking for someone who adds value by telling our story in a way that is exciting, relevant and unmistakably us through smart PR and standout campaigns.

Head of PR & Campaign Marketing at Oliver Bonas is not about running a standard marketing playbook. We’re looking for someone imaginative, articulate and curious. Someone who’s excited to rethink how PR and campaign marketing work together, suggesting new approaches.

It’s about communicating what we stand for, building relevance with our customers, and supporting sustainable growth.

This role is part of the Senior Management team. Alongside delivery, you will have strong judgement, clear thinking and leadership. You’ll report directly to Olly Tress, Founder and Managing Director and work closely with Product, Creative and Commercial teams to turn ambition into focused, effective activity.

A bit about us

At OB, our values — Work Hard, Play Hard & Be Kind — shape how we work together. We’re creative, curious and collaborative, but also practical and commercially minded. We’re not interested in marketing for marketing’s sake.

We take our work seriously, but we don’t take ourselves too seriously. We value people who can think clearly, bring others with them, and balance imagination with discipline.

What this role is really about

• This role is for someone who leads - not just manages.
• You’ll be joining a team that’s naturally curious, but also healthily sceptical about areas like PR, influencers and brand marketing. A lot has been tried before. Some things worked, some didn’t. Be prepared to have the answers when asked “Why?”
• Your job is to bring:
• Genuine passion and excitement for the OB brand
• Fresh ideas and a new approach
• Clear, structured thinking
• Strong judgement and calm confidence
• A methodical test-and-learn mindset
• The ability to say yes, no or not yet and explain why
• You’ll be expected to challenge industry norms when they don’t serve OB, set clear objectives, and show how PR and campaigns genuinely contribute to brand strength, customer growth and commercial performance.

What you’ll be responsible for

• Define and lead an integrated PR and campaign marketing strategy aligned to OB’s brand and growth ambitions
• Set a clear point of view on how PR works as part of campaigns, not in isolation — from long-lead storytelling to product launches, store openings and brand moments
• Build and deliver a focused annual campaign plan, working closely with the Campaign Manager and Head of Growth Marketing
• Partner with Product, Creative and Commercial teams to shape compelling, product-led stories around collections and hero products
• Bring clarity and credibility to goal-setting and measurement, defining success in ways the wider business can trust
• Consider investment exploring new ideas and opportunities. What worth trying, why, and what impact we might expect
• Lead relationships with external PR or communications agencies where they genuinely add value
• Build strong senior relationships with journalists, editors, stylists, influencers and cultural tastemakers relevant to OB
• Ensure earned, owned and organic social activity is joined up and purposeful
• Keep a close eye on the competitive landscape and spot opportunities for OB to lead rather than follow
• Lead, support and develop the team, setting clear direction and high standards
• Review performance honestly, share learning openly, and evolve the approach based on evidence

How you’ll approach the role

We’re looking for someone who:

• Is genuinely excited by the OB brand and bringing newness
• Brings presence, calm authority and clarity
• Is comfortable operating in areas where impact is debated and can build belief through evidence
• Thinks in terms of outcomes, not just activity
• Can turn brand ambition into clear, resonant campaigns
• Understands the commercial realities of retail, ecommerce and seasonality
• Questions vague or inflated metrics and works towards more meaningful measures of success
• Balances creativity with pragmatism

This role is not for you if

• You rely heavily on established PR or influencer playbooks without adapting them
• You’re uncomfortable being challenged on effectiveness, measurement or value for money
• You see leadership as coordination rather than direction and influence
• You’re looking for a role where activity matters more than impact

Why this role matters

This is a chance to shape how a design-led brand shows up in the world with real influence, trust and support from the senior team.

You’ll have the space to test, prove, evolve and improve and to leave OB clearer, stronger and more confident in how we tell our story.

Skills and Experience:

• Proven track record of devising and implementing industry-leading integrated PR and campaign marketing strategies at a retail brand (fashion, home, or lifestyle)
• Significant experience leading and delivering successful multi-channel brand campaigns that have demonstrably increased brand awareness and commercial performance
• Deep expertise in PR and media relations with established relationships across fashion, lifestyle, and broadcast media
• Experience developing and executing influencer strategies that drive authentic brand engagement
• Proven ability to balance brand-building with commercial objectives, understanding how earned and owned media contribute to customer acquisition and retention
• Exceptional team building and talent management experience, with a track record of developing high-performing marketing teams
• Experience using media monitoring software (Cision or similar)
• Knowledge of social media management and analytics tools
• A highly creative communicator both written and verbal with strong emotional intelligence
• Exceptional storytelling ability with proven track record of generating standout media coverage