Senior Design Lead - Brand Design

DR. MARTENS

London

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously , Show You Care . They’re not just words - they’re how we turn passion into progress. WHERE YOU SIT As our Senior Design Lead - Brand Design , you’ll be part of the Consumer & Brand team working closely with brilliant people across the business and reporting into Head of Brand Design & Identity . You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow. WHERE YOU CONTRIBUTE This is a senior, craft driven brand design role for someone who still wants to be deeply in the work, while shaping the future of a global brand. You will be responsible for, evolving and scaling the brand’s visual identity across every consumer touchpoint. You’ll sit at the heart of brand strategy, creative direction and commercial execution — translating ambition into worldclass identity systems that drive recognition, relevance and long-term brand equity. As a passionate, hands-on designer and are expected to own key brand moments, define the expression of new propositions, design hero assets, and set the creative benchmark through your own output. You sit at the core of brand expression, operating where strategy, culture and craft meet. You will define and evolve the brand’s visual identity by:
Designing core identity elements yourself
Creating and refining systems that others can scale
Leading by example in how the brand should look, feel and move
You partner closely with Creative, Digital, Product and Marketing teams to ensure the brand shows up with confidence, consistency and attitude across every touchpoint from global campaigns to the smallest digital interaction. CORE ACCOUNTABILITIES As our Senior Design Lead, you will be responsible for:
Lead hands-on brand craft, creating hero assets and setting the visual quality benchmark through your own design work
Evolve the global visual identity across touchpoints, shaping how the brand looks, feels and behaves
Develop flexible design systems and toolkits that enable consistent yet creative global execution
Drive creative direction through making — designing alongside the team and leading on high-impact work
Act as brand guardian and mentor, ensuring strong governance while building capability, taste and craft across the team
KEY SKILLS & CAPABILITIES
Exceptional brand design craft with a portfolio to match
The ability to zoom between detail and direction
Experience leading senior designers while remaining hands on
Strong opinions, loosely held — backed by taste, logic and care
Deep understanding of how brand identity works across digital, physical and cultural contexts
WHAT’S IN IT FOR YOU?
Hybrid working
Welcome free pair of Docs
‘Buy as you Earn’ Share scheme
65% off all Docs
50% off Accessories
Pension Scheme through Aviva
Life Assurance
25 Days Annual Leave + Bank Holidays
Private healthcare
2 paid volunteer days per year
READY TO FILL YOUR BOOTS?If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. Application closing date: Friday 12th June 2026At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community. YOUR FUNDAMENTAL QUALITIES It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

Posted 2026-05-27

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