Marketing Manager, Corporate Fundraising

The Royal Institute of International Affairs is an independent policy institute based in London. Our mission is to help improve international relations in pursuit of a secure, prosperous, sustainable and just world. We do this through original research and by convening discussion, helped by our core teams and our global network of fellows.

We are seeking a Marketing Manager who is passionate about global affairs to support our fast-paced and friendly Corporate Fundraising team. This is a diverse and collaborative role where you will develop and execute marketing campaigns across our B2B events portfolio, while generating leads to support our corporate fundraising efforts.

Through high-level commercial events, conferences and corporate membership, the Corporate Fundraising team generates vital unrestricted income for the Institute. Our research and convening bring together influential voices from government, business, academia and civil society.

The postholder will have a flair for copywriting and will play a key role in our corporate fundraising strategy to support income generation via corporate membership and enhance the reach and impact of our commercial events. As a valued team member, you will have the chance to make a real impact across our fundraising efforts, while gaining unique insight from world leaders, policymakers, business leaders and opinion makers who regularly speak at our events.

We are an equal opportunity employer, we value diversity and do not discriminate on the basis of protected characteristics. We encourage applications from all backgrounds.  If there is anything we can do to improve your experience or support you, please do not hesitate to get in touch at  [email protected] .

Key Responsibilities

Delivery

• Prepare high-quality marketing materials and partner packs for our events and corporate membership promotion, including creating graphics, brochures, social media assets, vox-pop videos and copy for online and offline channels.
• Plan the yearly corporate fundraising marketing strategy and execute campaigns to support corporate fundraising objectives.
• Manage the Chatham House Events LinkedIn and X channels and implement social paid advertising campaigns.
• Maintain and update conference and event web pages in the CMS (Drupal).
• Manage and segment data, identify gaps, and work with the digital and CRM team to build out data to support lead generation.
• Write and proofread copy for a range of platforms and channels while being the brand guardian for all corporate fundraising marketing outputs.
• Manage budgets and third-party suppliers, where necessary.
• Work with the Head of Digital Marketing on new marketing projects for the Institute.

People

• Identify and secure marketing partnerships with media partners, industry associations, and supporting organizations.
• Build relationships with key partners to enhance the visibility of our events both internally across Chatham House and externally.
• Work closely with the corporate fundraising team to ensure our messaging appeals to a business audience, resulting in a strong pipeline of leads and opportunities for revenue generation.
• Collaborate with the wider marketing team on best practice and campaign optimisation.

Strategy

• Plan, implement and optimise email marketing campaigns to enhance audience and membership engagement and retention, lead generation, and revenue growth.
• Seek out new ways to boost performance, conversations, and lead generation in line with sales objectives.
• Ensure the right participant mix on site and plan all event marketing activities and partnerships to attract target delegate profile.
• Ensure all messaging is benefit-led and lean on your excellent copywriting skills to tailor the content depending on the channel.
• Transform complex content into digestible and appealing formats that can be easily consumed across offline and online channels to attract paying delegates to our events.
• Contribute to the delivery of Chatham House’s EDI strategy.

Person Specification

Essential Skills

• Solid understanding of social media platforms (X and LinkedIn), email marketing platforms (e.g. DotDigital), and design tools (e.g. Canva, and Adobe suite, Photoshop & InDesign).
• Excellent copywriting skills with an understanding of how to resonate with a commercial audience.
• Good attention to detail with a high level of accuracy.
• A keen eye for branding and consistency across communications and platforms.
• Curiosity and creativity to test, learn, and trial new approaches.
• Knowledge of GDPR regulations.
• Experience using CRM systems and CMS (Dynamics and Drupal advantageous).
• Strong grasp of data analytics.

Essential Experience

• Previous experience driving successful event and membership marketing campaigns.
• Previous experience in a B2B, commercial events role or membership role.
• Confident working with senior partners and collaborating across teams in-house.
• Desire to work with a diverse and agile department that shifts quickly to changing market needs.

Desirable Experience

• Experience with multimedia and video.
• Solid grasp of optimising copy for Search Engine Optimization (SEO) fundamentals.

Application Process

Please include a CV and cover letter (no more than 1 page) in your application explaining why you are suited for the role by detailing how you meet the criteria in the person specification, providing evidence of experiences that enable you to fulfil the role responsibilities.

Benefits

Benefits include approximately 37 days annual leave (including public holidays and Chatham House closure days), pension salary exchange, employee assistance programme, parental leave, flexible working and other benefits designed to suit your lifestyle. All of this, in a professional, engaging and intellectually stimulating environment.

Salary: £40,000 per year.

Contract: Full-time, Permanent

Location: St James's Square, London. This is a hybrid role based in our London office. The successful candidate will be expected to work onsite at least 2 days per week.

Application deadline: Wednesday 1 October 2025, 23:59 BST. Applications will be reviewed on a rolling basis, and the closing date may be brought forward if needed.

Please avoid using AI for your application. We want to hear from you! We can tell the difference between a genuine answer and an AI-generated one. Using AI will run the risk of your application being disqualified.

Please retain a copy of the job description for your records following the submission of your application.