Account Manager, Programmatic (Hiring Immediately)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

8101 - Account Manager, Programmatic

Role Summary and Impact

T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

The Programmatic Account Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the Programmatic Account Director & Global Operations Centre. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

Key Responsibilities:

Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs

• Competently create media plans designed to achieve specified KPIs

• Understand the products and solutions that could be relevant for clients that have been developed within the group.

• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
  

Client and Partner Management

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs

• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail

• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity

• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

People Management

• Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised and that deadlines are met.