International Marketing Director

Job title: International Marketing Director

Location: North West London, NW2 7HF

Salary: Competitive

Hours: Monday – Friday 9:00am – 6:00pm + 1 hour lunch break

Hybrid: 3 days in office, 2 days working from home

Our business…

At Vitabiotics, you'll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!

Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes many of Britain’s leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.

As the UK’s No.1 vitamin company, exporting to over 100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen’s Award for Innovation, awarded for its ground breaking clinical research.

As part of our commitment to innovation and development, we are looking for International Marketing Director to join our forward-thinking team. You will lead our global marketing initiatives, develop region-specific campaigns, and build strong brand presence in key markets around the world. This is an exciting opportunity to join a fast-paced, innovative company where your creativity, leadership, and market expertise will make a lasting impact.

Responsibilities will include…

• Create and execute international brand strategies in the B2B and B2B2C space in liaison and with commitment from our distribution partners.
• Work closely with internal departments, such as NPD and Sales to ensure both short and long term plans are created, tracked and adjusted to deliver the company’s goals.
• Create and implement a range of marketing and training tools while sharing best practice both locally and globally.
• Build and maintain relationships with KOLs, agencies and other influencers.
• Gather and act on competitor insights.
• Provide input to financial forecasts, control budgets and monitor pricing; developing metrics and reports for management.
• Build a team of talented marketeers, on the ground in markets and in head office, to support campaigns and activities.
• Build strong relationships with medical professionals, key opinion leaders (KOLs), and industry influencers.
• Collaborate with distributors to create joint marketing plans, sales enablement materials, and promotional activities.

Requirements

Essential

• Educated to degree level or equivalent.
• Extensive experience in a similar international role.
• Experience of selling and marketing prescription, health and wellbeing or OTC products.
• Cultural understanding of different regions and countries.
• Proven track record of marketing to medical professionals and managing B2B distributor relationships.
• Experience of budgeting, financial control and negotiation.

Desirable

• Marketing qualification or similar with MBA.
• Experience in e-commerce marketing; particularly useful would be experience of managing Amazon and/or other online marketplaces.

Skills

• Strategic and Analytical Skills
• Marketing & Communication Skills
• Project Management & Operational Skills
• Presentation and persuation
• Leadership & Collaboration

Benefits

• Competitive annual leave package (24 days plus bank holidays – increases to 27 days after 5 years’ service).
• Bupa dental cover.
• Private medical insurance.
• 50% staff discount on all Vitabiotics products.
• Staff skills training.
• Health and wellbeing programme.
• Pension contributions.
• Sick pay support.
• Free onsite parking.
• Enhanced maternity or paternity leave.
• Company events.
• Fresh fruit and snacks.
• 2 Charity days a year.
• Free EV charging station.