Sales Development Representative

Sales Development Representative

This Is Prime

Salary

£30000 to £40000 per annum + OTE

27th February 2026

ASAP

Job Role: Sales Development Representative (SDR)

Salary: £30,000 + uncapped commission

Sector: SaaS / Event Tech

Location: London (Hybrid)

Our client are an award-winning B2B technology company in the meetings and events space, looking for a driven Sales Development Representative (SDR) to join their growing UK Commercial team. This is a super exciting opportunity to be part of a fast-scaling business that blends innovative software with exceptional customer service to transform how companies plan and manage meetings and events.

Partnering with many of the world's best-known brands, they support their end-to-end event programmes across the UK and internationally. With over a decade of proven success, a global client base and an expanding team across, they continue to set the benchmark for technology-enabled event management.

The company has received multiple industry awards over recent years in recognition of its technology innovation and outstanding partnerships, and continues to be celebrated as one of the most forward-thinking businesses within the meetings and events sector.

The Role

As a Sales Development Representative (SDR), you will be the first point of contact for prospective customers, helping drive pipeline growth for the UK Sales team. You'll play a key role in identifying opportunities, qualifying inbound and outbound leads, and booking meetings that support the company's continued expansion.

This is an excellent role for someone with strong communication skills who enjoys speaking with customers, building relationships and working within a high-energy sales environment. Full training is provided-perfect for someone at the beginning of their sales career.

Responsibilities

• Qualify leads and proactively reach out to new prospects to build a healthy sales pipeline
• Engage decision-makers through phone calls, email outreach and social channels
• Understand customer needs and effectively communicate how the company's solutions can help
• Work closely with the BDMs to schedule high-quality meetings and hand over opportunities
• Maintain excellent records in the CRM
• Represent the business with professionalism, enthusiasm and exceptional customer service
• Continuously look for ways to improve outreach, messaging and lead-generation tactics

Requirements

Experience in any of the following sectors, combined with the right attitude and willingness to learn are hugely advantageous:

• Hospitality
• Real estate
• Recruitment
• Retail

What we're looking for:

• Degree educated
• Ability to demonstrate a highly motivated personality
• Strong communication skills and confidence speaking with prospects
• A proactive and results-driven approach
• Curiosity and a willingness to learn sales techniques and product knowledge
• A team-player mindset with a positive, resilient attitude
• Organisation and attention to detail
• Commercial awareness and motivation to develop a long-term sales career

Package & Perks

• Competitive salary plus commission structure
• Clear progression pathways and regular development opportunities
• Flexible working (including early Friday finishes)
• Paid volunteering days
• Monthly training and development sessions
• Generous annual leave allowance plus public holidays
• Cycle-to-work scheme
• Regular team socials, office treats and wellbeing initiatives
• Employee-led committees supporting Diversity & Inclusion, Social & Environmental efforts, and more

This employer is committed to building an inclusive and diverse team. Applicants of all backgrounds are welcomed and encouraged.

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