Senior Digital Marketing Executive

Born in 1971 the roots of Mulberry are in Somerset England. For more than fifty years Mulberry has been a British lifestyle brand internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brands inception in recognition of our purpose-driven approach in 2024 we proudly achieved B Corp Certification.

Today we are a global brand but our values remain the same; we are committed to improving our impact on people and the these are values you share we would love you to join our team.

The Role:

You will be responsible for managing paid media campaigns across central EMEA & US social platforms: predominantly Tiktok Meta Pinterest and Twitter (Youtube is a bonus). This role works clos s. ely with our Creative Performance Marketing Customer Insights and Commercial Trade Teams. As a senior executive you will have a background in a similar role and be able to hit the ground running in terms of paid social campaign execution within platforms. The purpose of this role is to assist the broader digital function in optimising performance in-week to maintain website traffic and add-to-cart rate.

Duties and Responsibilities:

Setup and execute retargeting and prospecting paid social ads across Tiktok Meta Pinterest and Twitter across UK US EU KR JP & AU.

Primary focus: Meta & Tiktok

Secondary focus: Pinterest Twitter YouTube

KPIs: Reach Traffic CTRs% ATCs CPCs Sales

Daily monitoring of ad performance around 3 fundamental areas: audience product and platform

Continuous optimisation of bid strategies placement types and ad formats across the right demographics (age groups locations etc) who drive the bottom line for our business

Work with Social Manager and broader paid marketing function to ensure campaigns are running on time and in line with KPI and spend targets by region

Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports in both email and presentation formats

Maintain strong publisher relationships with Meta Tiktok Pinterest always keeping at the forefront on new paid initiatives bid strategies campaign structures and platform features

Monitor feeds UTM tracking pixels and CAPI integrations to ensure reporting and audience builds are as accurate as possible across regions

Culture:

Embrace and demonstrate the Mulberry values and behaviours: honesty dynamism and a community-oriented spirit.

Support Mulberry to deliver an inclusive culture through behaving in a way that is open-minded and respectful towards others and understanding that your views opinions and experiences may not always be shared by your colleagues.

Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

As a certified B Corp we are committed to using business as a force for good. Youll be encouraged to incorporate environmentally and socially responsible practices into your work supporting our Made to Last strategy across Climate Circularity and Community.

Help foster a culture where diversity is celebrated and every individual feels valued respected and included. Champion equity empathy and understanding in all interactions - internally and externally.

Skills and Experience Required:

1-2 years within a similar role must hit the ground running with regards to campaign execution across Meta Tiktok and Pinterest. Experience Twitter and Youtube a plus but not mandatory.

Strong excel user experience in pivoting datasets and creating performance graphs fit for trade is essential.

Ability to work cross-functionally with creative copy paid and commercial teams on multiple projects and prioritise responsibilities and tasks proactively.

Ability to work efficiently in a fast-paced global retail environment.

This is a one year contract.

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications skills or experience and as they relate to the particular you need us to make any adjustments to our application or interview processes to enable you to be at your best please email us at emailprotected.

Required Experience:

Senior IC