Copywriter - Freelance

Location

London, UK

Type

Freelance

Welcome to Motel

Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.

Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.

The role

We’re seeking a creative, fashion-savvy Freelance Copywriter to support all brand communications. This role covers everything from web product copy and campaign messaging to social captions, newsletters, editorial storytelling, and copy for brand/PR events. You’ll play a key part in shaping our tone of voice and ensuring consistency across every channel.

Main tasks & responsibilities

• Write engaging, on-brand copy for:

  • Product pages and category descriptions

  • Website banners, landing pages, and UX microcopy

  • Social media captions, TikTok hooks, and campaign content

  • Email newsletters and CRM flows

  • Event and campaign collateral (press releases, invites, signage, scripts)

  • Paid media ads (Meta, TikTok, Google)

• Interpret creative briefs and deliver sharp, effective messaging that aligns with brand strategy.

• Collaborate with design, marketing, social, and e-comm teams to develop cohesive storytelling.

• Maintain and strengthen Motel Rocks’ tone of voice across all channels

• Edit, proofread, and refine existing copy for clarity, accuracy, and style.

• Work to project deadlines with fast turnarounds when needed.

• Support Motel's sustainability initiatives by considering how our practices can improve, actively working in line with the sustainability journey of the business.

About you

Requirements:

• Fluent written and spoken English

• Demonstrated experience of short-form, social copy, as well as longer-form copy

• Proven experience as a fashion copywriter (in-house or freelance).

• Strong understanding of Gen-Z fashion, pop culture, and digital trends.

• Ability to write snappy, impactful copy with personality and edge.

• Exceptional attention to detail and grammar.

• Ability to switch tone depending on channel.

• Comfortable working independently and managing multiple projects simultaneously.

• Familiarity with SEO is a plus.

Desired:

• Experience writing for TikTok-first content or social storytelling.

• Understanding of brand activations and event copy needs.

• Understanding of fast-paced fashion and e-commerce environments.

• German/English speaking preferred

What's in it for you?

• Competitive fees in line with industry benchmarking

• Motel has a growth mentality culture

Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.