Senior Account Manager - CRM

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .

We're looking for a Senior Account Manager who is passionate about technology and keen to be part of an agency and team with ambitious ideas.

Working as a core part of the cross-functional team, you’ll be one of the main point of contact for the client. Working closely with the Senior Account Director and the wider CRM team, you will be leading data-driven CRM campaigns (including emails and push notifications) and delivering toolkits that can be used by the different markets.

The successful candidate will work alongside all departments within the agency such as Creative and Strategy.

What you’ll be doing

On a day to day, you will…

• Be the main client point of contact for the client.
• Working with key clients you will understand and interpret their brief, challenging the ask when necessary to ensure VML are always delivering the best solution, pulling in other members of the team as and when required
• Writing and contributing to briefs, as well as interpreting information and developing insights to assist in the planning/creative process
• You’ll be presenting creative work to clients, taking and challenging feedback when necessary
• Also be working with the data team you will support data strategy development to ensure the optimum audience for CRM communications
• Working closely with the finance teams estimating/reconciling own projects and ensuring projects are delivered within budget, as well as supporting with end-of-month invoicing
• Partner with the implementation team ensuring campaign strategies are technically feasible within the CRM system
• Troubleshooting ad hoc issues and requests and issues
• Contributing to and supporting on larger strategic opportunities
• Maintaining essential team administration

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   , and follow along on Instagram ,  LinkedIn , and  X .

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