Go-To-Market Senior Manager, Europe

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a strategic and analytically driven Go-To-Market Senior Manager, Europe, to accelerate growth across key European markets, with a focus on Spain, Italy, and emerging expansion territories.

Reporting to our VP of GTM & Partnerships Marketing, Europe, you’ll shape go-to-market strategy and drive subscriber and revenue growth across Crunchyroll’s streaming business and broader ecosystem. You’ll combine data-driven decision making, market analysis, and commercial strategy to identify growth opportunities, optimize performance, and support market expansion initiatives across the region.

We’re looking for someone with a strategy and growth background who has led go-to-market and expansion initiatives across Spain, Italy, and broader European markets, and thrives in fast-paced environments where analytics and local market insight drive growth.

Key Responsibilities

• Lead go-to-market strategy and growth planning for key European markets, with a focus on Spain, Italy, and emerging expansion territories
• Develop data-driven growth strategies across acquisition, engagement, retention, and monetization to drive subscriber and revenue growth
• Analyze market trends, consumer behavior, competitive landscapes, and distribution ecosystems to identify growth opportunities and inform strategic decisions
• Build business cases and evaluate market expansion opportunities across partnerships, pricing, channels, and new market entry strategies
• Partner cross-functionally with Product, Marketing, Content, Partnerships, Lifecycle, Finance, and Global GTM teams to execute regional growth initiatives
• Optimize customer acquisition and lifecycle performance through experimentation, analytics, and performance insights across digital, partnership, and media channels
• Provide regional market insights and strategic recommendations to improve product-market fit, content relevance, and user experience
• Support strategic partnerships with telcos, pay-TV providers, aggregators, payment partners, and other distribution platforms
• Own regional KPI tracking and performance reporting across subscriber growth, revenue, CAC, LTV, churn, and channel performance
• Translate complex data and insights into clear recommendations, GTM frameworks, and actionable growth plans
• Help develop scalable GTM playbooks, best practices, and experimentation frameworks across European markets

This role follows a hybrid schedule, with three days per week onsite at our London office.

About You

We get excited about candidates, like you, because...

• 8+ years of experience in strategy, consulting, go-to-market, growth, or business operations roles within streaming, entertainment, media, consumer technology, or telecom industries in Europe
• Experience at a top-tier management consulting firm (e.g., McKinsey, Bain, BCG) and/or leading international expansion and GTM initiatives in high-growth environments is strongly preferred
• Deep understanding of the European media and digital ecosystem, including streaming platforms, telcos/ISPs, payments, and distribution partnerships, with particular expertise in Spain and Italy
• Proven track record of using data, analytics, and commercial insights to drive subscriber growth, revenue, engagement, and market expansion
• Strong analytical and strategic problem-solving skills, including experience with forecasting, financial modeling, business case development, and executive-level presentations
• Experience developing market-entry strategies, regional growth plans, and scalable GTM frameworks across multiple markets
• Comfortable navigating ambiguity, shifting priorities, and complex cross-functional environments while influencing stakeholders across global and regional teams
• Strong communication and relationship-building skills, with the ability to influence stakeholders at all levels
• Experience working across multiple European markets and cultures; fluency in English required, with Spanish or Italian language skills a plus
• Advanced proficiency in Excel/Google Sheets and business performance analysis; familiarity with SQL, Tableau, Looker, or similar analytics tools is a plus
• MBA or equivalent graduate degree preferred
• Passion for anime, entertainment, streaming, gaming, or youth culture is a strong plus

About the Team

Both domestic and ever-expanding international efforts fuel Crunchyroll’s global expansion. The GTM & Planning team works with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs to expand Crunchyroll’s growth through our owned-and-operated presence and high-profile third-party distribution partners. The team’s mandate is to delight and super-serve anime fans, expand Crunchyroll’s footprint and brand awareness, and help make Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the broader Growth & Planning (performance marketing) organization.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Employer 5% salary contribution into a DC Pension Plan
• Allowances for Gym & Wellness, Meals, Commuting
• Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store
• Professional Development
• Company's Paid Parental Leave
  • up to 22 weeks for birthing parents
  • up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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