Head of Trading & Performance

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.

About Us

At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in The Healf Standard—five principles that define how we work and win:

• We Work Harder Than Anyone Else : Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.

• Never Settle : We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.

• Obsession Over Talent : Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.

• The Healf Lifestyle : We live what we preach—our personal commitment to wellbeing fuels our professional productivity.

• Stronger Together : Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.

The Role

The Head of Trading & Performance is one of the most critical and high-leverage roles at Healf — designed for someone who thrives at the intersection of growth, strategy, and commercial decision-making. The role has two distinct but deeply connected pillars:

Where You'll Make An Impact

1. Performance Marketing Leadership

• You will lead all customer acquisition efforts across paid media, including:

• Managing an in-house team for paid social and external agency for paid search

• Owning all other acquisition channels including affiliates, influencers, and new experiments

• Driving channel strategy, CAC efficiency, and scalable POAS

• Designing and executing creative testing plans, spend allocation models, and attribution frameworks

2. Trading & Commercial Growth Ownership

At Healf, trading means owning the strategic and analytical layer that connects all growth activity to the P&L:

• Building a deep understanding of where revenue and profit come from — by channel, brand, SKU, or campaign

• Defining pricing, discounting, and product push strategies that align with margin targets

• Making data-led decisions on whether to invest in CVR uplift, AOV expansion, or LTV improvements

• Influencing the direction of product, marketing, and ops by tying their work to clear commercial impact

What You'll Bring

• 6+ years in high-performance ecommerce or DTC environments

• Experience managing 7-figure performance budgets across Meta/Google

• Commercial and analytical mindset, ideally with pricing/trading experience

• Comfortable owning performance and pricing strategy

• Obsessed with revenue efficiency, profit optimisation, and customer value

Why Join Healf

• Do your life’s best work: Build something that matters, with a team that moves fast and aims high

• Surround yourself with A+ talent : You’ll work with high-performers who care deeply and raise the standard every day

• Be a builder : This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth

• Wellbeing is the lifestyle : From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

• Premium Wellhub Membership : Unlimited entry to 1000's of gym, yoga, & fitness studios

• Exclusive Healf Perks : 50% off all Healf products plus discounted Healf Zone blood testing.

• Nest Pension : Secure your future with our pension contributions.

• Wellbeing-Focused Workspace : Incredible Hammersmith office with great natural lighting

• Team Connection : Annual company-wide retreat to recharge and bond.

• Hybrid Work Setup