Marketing Executive

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $36 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit .

JOB DESCRIPTION SUMMARY

Greystar is a market leading fully integrated real estate company offering expertise in investment, development, and property management of premium rental properties globally. The European business is rapidly growing and currently covers the UK, Ireland, Germany, Austria, Spain and The Netherlands. In the UK, Greystar provides exceptional student accommodation through our Chapter & Canvas platforms, as well as an expanding portfolio of multifamily (build-to-rent) properties throughout London and the regions.

Our employees are the key to the success of our business, with exceptional service at the heart of everything we do. This level of service is a result of their expertise, a solid understanding of the markets they operate in and a passion to provide outstanding experiences.

Our aim is to further expand across the UK and Europe by hiring local talent and staying true to Greystar’s core values of integrity, respect, professionalism, accountability, service and teamwork.

JOB DESCRIPTION

Role Summary:

The Marketing Executive supports our UK Multifamily Customer Marketing Team in delivering marketing campaigns, managing digital channels, and supporting leasing efforts to ensure strong offline and online brand presence and high occupancy across our properties. You will work closely with the wider Marketing Teams and external agencies to execute marketing tasks.

In this role, you will be working across Greystar’s UK Multifamily brands. This is a fantastic opportunity for a creative and organised marketing professional looking to develop their career in real estate and lifestyle marketing.

Key Role Responsibilities:

Marketing Campaign Execution

• Assist in the end-to-end execution of multi-channel marketing campaigns, working from brief through delivery, optimisation and post-campaign reporting.
• Create and manage content for digital channels, including website, social media, email marketing and paid advertising.
• Analyse performance data and proactively recommend improvements to maximise lead quality, leasing outcomes and ROI.

Digital & Social Media Management

• Lead social media content planning and creative direction in collaboration with onsite teams, who manage day-to-day posting and community management.
• Oversee the quality, consistency and performance of social media content across brands, ensuring alignment with brand guidelines and marketing objectives.
• Facilitate regular performance reviews, including monthly KPI and reporting sessions with onsite teams to assess results, insights and optimisation opportunities.
• Review, audit, update and maintain websites, ensuring property listings, imagery/videography, blog content and key pages are accurate, SEO-optimised and deliver a strong user experience.

Content Creation & Management

• Develop high-quality, engaging and on-brand content, including blogs, resident communications, property descriptions, campaign messaging and promotional copy.
• Design marketing assets using Canva, including posters, social media ads, digital signage and other promotional materials, following brand templates and guidelines.
• Manage the briefing and production of marketing collateral such as brochures, flyers and signage, working closely with the internal Design Team and external agencies.
• Act as a brand guardian, ensuring consistency across all marketing materials, channels and customer touchpoints.

Leasing & Resident Engagement Support

• Lead in executing marketing tasks to drive occupancy and retention, including 3D models, virtual tours, open house events and referral programs.
• Coordinate resident engagement initiatives such as placemaking & community events.

Marketing Administration and Finance

• Manage marketing spend tracking across assigned properties and campaigns, ensuring accuracy, visibility and adherence to budget.
• Proactively flag risks, variances or inefficiencies in spend.

Role Scope

• Reports into the Senior Marketing Manager.
• This role acts as the main point of contact for internal staff and external stakeholders.
• Travel may be required to visit properties, attend onsite events, conduct market research, attend training classes, or other as necessary to perform the role effectively.
• Success in this role will be to show your ability to manage various projects simultaneously.

Experience & Skills:

Essential:

• Proven marketing experience, preferably within real estate, multifamily/BTR/PBSA, hospitality or lifestyle brands
• Good understanding of digital marketing, social media management and content creation
• Experience working with CMS platforms, social media scheduling tools, and email marketing platforms
• Excellent copywriting and content creation skills
• Strong skills in Excel, Word, and PowerPoint
• Knowledge of SEO, PPC, and digital advertising principles
• Ability to thrive in a fast-paced, collaborative environment

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [email protected].