Senior Product Analyst - Customer Growth

Our Story

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com !

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

At Zopa, Product Analysts spark the ideas and strategies that move our business forward and help us build better products for our customers.

They combine creative problem solving with strong numerical expertise, turning data into meaningful opportunities and delivering insights that guide key decisions. They are also skilled communicators, able to bring data to life for both technical and non technical audiences.

Our analysts work closely with teams across the company and regularly collaborate with colleagues at every level, from managers through to senior leaders.

We are now looking for a Senior Product Analyst to join our Customer Growth tribe. Customer Growth is Zopa’s newest tribe, with a simple mission: to welcome one million new customers to Zopa each year. We focus on attracting high value customer relationships where people gain genuine benefit from our products and, in return, create strong value for the business.

A day in the life...

• Generating key insight from data and then using this insight to drive growth across all channels owned (think: in-product, existing customer base etc.), earned (think: referrals, SEO etc.) and paid (think: digital marketing)
• Help build valuation models that predict the lifetime value of customers, analyse our marketing the funnel and how changes in our marketing impacts acquisition rates and the quality of customers we attract, as well as how we can maximize return on marketing investments with an eye towards proving incrementality
• Support in building and pushing out a plan to integrate AI into our marketing strategy, to improve our content generation and the way we analyse our data to work out how to get the best deals to the right people at the best time!
• Creating and driving forward strategies to move Zopa customers from single-product holders to people engaging with and evangelising Zopa’s many offerings
• Working with our marketing and developer teams to support Zopa’s paid/digital marketing strategy – a new frontier for our company that has previously utilised aggregators to grow
• Problem solving together with software engineers, product designers and our operational teams to build the best possible customer experiences
• Working collaboratively with Compliance, Brand, Finance and other key stakeholders to assess feasibility and implications of initiatives
• Working on growth initiatives, monitoring key metrics, identifying improvement opportunities, and proposing solutions
• Working on technical initiatives, building an understanding of the system and key integrations with other teams

About You...

• You bring proven experience operating in fast-paced, high-growth environments, with strong analytical judgement and a rigorous approach to detail.
• You are skilled at shaping data-driven strategy and translating complex insight into clear recommendations that influence senior stakeholders across the business.
• You have an advanced understanding of marketing performance drivers, customer value and growth levers across owned, earned and paid channels, with familiarity in guiding teams using SQL or Python-based analysis.
• You work confidently with technical and marketing leaders to enhance customer experience and accelerate growth initiatives, and you communicate in a way that challenges constructively, aligns diverse teams and drives cross-functional decision making.
• You are deeply customer centred, ensuring that growth and product decisions deliver the right outcomes.
• You operate as a proactive, autonomous leader who brings clarity, sets direction and removes barriers while knowing when to involve others.
• You are broad in approach, able to dive into detail when required yet comfortable steering high-level strategy.
• You are energised by building innovative, technology-led financial products and modern marketing capabilities.

Please note - no candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!*

At Zopa we value flexible ways of working.

We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.

You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

• Subject to having the right to work in the country of choice

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.