Travel Digital Marketing Executive
We are seeking an experienced Travel Digital Marketing Executive to join a fabulous travel company based in London. Our client offers a range of tailormade travel experience globally from Africa to Latin America, with a great reputation in the industry.
The digitally savvy Digital Marketing Executive must have experience in digital marketing with the travel industry in which the ideal candidate shall be increasing our clients online presence.
Travel Digital Marketing Executive Duties:
- PPC Campaigns: Manage and optimise Google Ads including Adwords and Performance Max campaigns. Create ad copy, implement bid strategies, add negative keywords, and run retargeting campaigns. Monitor and report on performance to drive conversions.
- Website Management & SEO: Update and maintain the website including adding new trips and hotels, working with our development agency on new features and CRO improvements. Implement SEO best practice (meta titles, headings, keyword usage, and technical updates).
- Social Media: Run social media (earned and paid) across TikTok, Instagram, Facebook, and LinkedIn, tailoring content for different audiences and reporting on performance.
- Expanding Destinations: Work with the wider marketing team to launch new destinations, including creating website copy, social media content, and PPC campaigns.
- Competitor & Market Insights: Monitor competitor activity and digital trends to inform improvements and opportunities.
Travel Digital Marketing Executive – Essential Requirements:
- Minimum 2 years’ digital marketing experience within the travel industry.
- Hands-on experience managing PPC campaigns and writing ad copy.
- Experience with website CMS platforms and CRMs (Craft/Pipedrive/Zapier a plus but not essential).
- Comfortable using GA4.
- Strong organisational skills and attention to detail.
- Excellent written and verbal communication in English.
- Interest in travel and responsible tourism.
A range of perks are on offer including travel benefits, real ownership from day one – your work will have a direct impact, supportive, close-knit team, career development, pension along with many more benefits.
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