Head of Paid Social and Display

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

How we started:

Back in 2013, our founder Dwayne D’Souza saw an opportunity to give people faster and more convenient access to medications using technology. We've grown rapidly since our inception, without any external funding whatsoever – achieving profitability through innovation and a highly disciplined approach to growth.

Where we are now:

We’ve earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products – spearheaded by leading in-house medical teams, researchers and pharmacists. Between 2023 and 2024 our global revenue tripled; £60m to £180m (300% year-on-year growth). We're looking to do the same in 2025; move into new territories, and further accelerate our growth journey. There’s never been a more exciting time to join HeliosX.

Where we’re going:

Over the next five years, you’ll support our goal to become a world-leading healthcare partner, deepening our customer relationships, expanding into new countries, and diversifying our product portfolio to treat more conditions. You’ll be part of helping more people access prescription treatments and, most importantly, making personalised care better, quicker and easier for everyone.

Come be a part of making our dream of easier and faster healthcare a reality!

The Opportunity

We are looking for a strategic and performance driven Head of Paid Social and Display to lead our paid social team and scale our presence across platforms like Meta, TikTok, and emerging channels. You’ll manage a team of media buyers and oversee the strategy, execution, and optimization of multi-million-dollar campaigns aimed at driving user acquisition, engagement, and revenue.

What you’ll do

• Lead and grow the paid social team, managing media buyers and campaign specialists across Meta, TikTok, and other social platforms.
• Own strategy, execution, and optimization of all paid social initiatives with a clear focus on ROI, CAC, and LTV.
• Manage and optimize an annual budget of multi million USD across platforms, ensuring effective allocation and performance.
• Collaborate closely with creative, analytics, and CRO teams to ensure campaigns are well-targeted, aligned, and data-informed.
• Oversee testing frameworks and experimentation to continuously improve performance.
• Ensure campaign tracking, attribution, and reporting are accurate and actionable.
• Mentor team members, develop scalable processes, and build an accountable and high-output culture.
• Stay up-to-date on platform trends, algorithm changes, and competitor strategies to identify opportunities for growth.

What you’ll bring to HeliosX

• 3–5+ years of experience in a leadership role managing paid social and display teams (e.g., Team Lead, Head of Paid Social/Display, Performance Marketing Director).
• Proven experience managing at least $25M+ in annual social media ad spend with strong performance outcomes.
• Deep expertise in Meta Ads Manager, TikTok Ads, and familiarity with other paid social platforms.
• Strong understanding of performance metrics, attribution models, creative testing, and audience segmentation.
• Experience working with or alongside creative, analytics, and data science teams.
• Excellent leadership, organizational, and communication skills.
• Strong analytical mindset and data-driven approach to decision-making.

Life at HeliosX

At HeliosX, we’re building the future of healthcare. That means we need brilliant, mission-driven people who are excited to innovate, scale, and create change.

Here’s what you can expect:
- Generous equity allocations with significant upside potential
- 25 Days Holiday (+ public holidays)
- Private healthcare, including dental and vision cover
- Pension scheme and enhanced parental leave
- Cycle-to-work and Electric Car schemes
- Free monthly products from Dermatica and MedExpress, plus family discounts
- Home office allowance
- Wellbeing perks: Headspace subscription, gym discounts, L&D budget, and free Audible subscription

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