Global Lifecycle Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Expedia Group is looking for a passionate and driven professional to join our Traveler Engagement and Loyalty organization. The Global Lifecycle Marketing Manager is responsible for overseeing one of our largest lifecycle incentive programs and managing its implementation across email, push and in-product placements.

You will partner closely with cross-functional teams in Analytics, Finance, Creative, Production & Capability teams to develop and deliver compelling lifecycle programs, using incentives as a lever to drive first bookings and overall traveler engagement, repeat and retention.

What you'll do:

• Develop and implement loyalty and lifecycle CRM strategies designed to capture share of wallet and drive first bookings and repeat from new members across Expedia, Hotels.com and VRBO

• Manage a multi-million-dollar budget, owning annual, quarterly, and campaign-level planning, forecasting, and business casing to deliver against commercial objectives and brand targets.

• Develop targeted, multi-channel CRM journeys to drive first booking behaviour and repeat, tailoring the content and levers to the audience

• Identify data driven opportunities to enhance lifecycle incentive campaigns through testing, analysis, research and modelling, across levers such as audience targeting, incentive value, incentive timing, content, etc.

• Manage the end-to-end development of lifecycle incentive campaigns, in close collaboration with cross-functional teams, including Creative, Production, Capabilities, Finance and Analytics

• Ensure seamless E2E traveler experience for each campaign across email, push and in-product placements, through briefing and sign-off

• Manage and communicate campaign performance across the organization, using test results and ongoing performance to optimize plans and ensure delivery against targets

Who you are:

• 7+ years’ experience in a marketing or commercial role focusing on CRM and/or lifecycle, preferably in the e-commerce and/or online marketing space, and/or with exposure to incentives and promotions

• Strong stakeholder management skills with the ability to influence stakeholders and drive delivery through a cross functional team

• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives

• Excellent analytical skills, with a proven ability to drive to marketing objectives through data and structured test and learn

• Strong business and commercial acumen, with experience in structuring business cases

• Able to communicate complex concepts and results in a clear way across different levels of the organization

• Bachelor's degree in Marketing, Business, Economics a plus

• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.