Content Creator

A fast-growing, design-led health and wellness brand is seeking a visionary Content Creator to deliver world-class storytelling across every digital touchpoint. This is a highly creative, hands-on role for a content specialist who combines excellent production skills with cultural intuition someone who can translate ideas into premium visuals, compelling video and emotionally resonant content.

This role sits at the heart of the brand’s creative output. You will be responsible for elevating the look, feel and storytelling quality of all social content, ensuring every asset feels aspirational, intentional, and unmistakably premium. From concept through to final delivery, you’ll create content that inspires, performs, and builds a deeply engaged community.

The ideal candidate is fluent in culture, obsessed with quality, confident using professional camera equipment and passionate about redefining how people experience health, wellness, and food through content.

The Basics:

● Salary: £45-£50k

● Working Hours: 40 hours p/w

● Great benefits include: shares, wearables budget and free products!

The Role...

Content Creation + Production:

• Produce high-end, social-first content across photography, video, motion, and short-form formats (TikTok, Instagram Reels, YouTube Shorts).

• Lead content shoots end-to-end — from creative ideation and shot lists to filming, lighting, sound, editing, and final delivery.

• Work confidently with professional cameras, lenses, lighting, and audio equipment to achieve a polished, editorial-grade finish.

• Ensure a consistent, elevated visual identity across all content outputs, aligned with brand guidelines and tone of voice.

• Collaborate closely with designers, copywriters, and wider creative teams to deliver cohesive, best-in-class campaigns.

• Translate brand strategy into storytelling-led content that feels aspirational, emotive, and performance-driven.

Social Media Execution

• Work collaboratively with the wider Content Team to plan, create and manage day-to-day content publishing across all social platforms.

• Create audience-focused content that drives conversation, community building, and meaningful engagement.

• Keep content calendars organised, ensuring timelines are met and campaigns are delivered smoothly.

• Optimise content in real time based on performance, insights, and evolving trends.

Innovation + Trends:

• Stay ahead of social media trends, new formats, and emerging creative techniques.

• Regularly test innovative content ideas to push boundaries and keep the brand culturally relevant.

• Monitor competitor and industry activity to keep the brand’s content fresh, distinctive, and forward-thinking.

The Person...

• 3+ years proven experience creating high-quality social content, ideally within lifestyle, health, wellness, or food.

• Demonstrable experience shooting with professional-grade cameras (DSLR / mirrorless / cinema), lighting setups, and audio equipment.

• Exceptional storytelling skills and a strong creative instinct for what captures attention online.

• Strong visual sensibility with the ability to shoot and edit compelling video content that can be used across a range of channels and mediums. Experience with a range of editing software is essential. 

• Hands-on experience across TikTok, Instagram, YouTube Shorts, and emerging platforms.

• Confident working alongside with videographers, photographers, and designers to bring ideas to life.

• Deep understanding of what performs on social and how to optimise content for engagement.

• Highly creative, experimental, and always clued into culture and trends.

• Strong organisational, communication, and project management skills.

• Passionate about health, wellness, food, and community-driven experiences.

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.