Associate Director

ASSOCIATE DIRECTOR - FINCHAM COMMUNICATIONS

14 MANCHESTER MEWS, LONDON W1U 2DX

As Fincham Communications enters an exciting chapter with new client launches and projects, we are looking for exceptional team members to join our growing agency.

This is a unique opportunity to work within one of London’s most dynamic fashion, lifestyle, and luxury communications agencies, a fast-paced, creative environment where ideas, relationships and culture drive everything we do.

We are looking for ambitious self-starters who thrive in collaborative environments, love the energy of events and brand building, and are excited by the opportunity to grow within an entrepreneurial agency. Fincham is a place for individuals who are proactive, culturally aware, and eager to take ownership of projects while developing their careers alongside an experienced and passionate team.

Founded in 2022, Fincham Communications represents a curated roster of fashion and lifestyle brands, including MOTHER, Loeffler Randall, Tilly Sveaas, IF ONLY IF, DUCIE and Wiggy Kit. At Fincham, we value creativity, energy, strong relationships, and a collaborative spirit. We are passionate about building impactful brands, creating meaningful cultural conversations, and nurturing talent within our team.

ROLE OVERVIEW

The Associate Director is a senior leadership role within Fincham Communications, responsible for overseeing key client relationships, driving strategic communications campaigns, leading and mentoring teams, and supporting the overall growth and reputation of the agency.

Working closely with the Founders and senior leadership team, the Associate Director will ensure the delivery of best-in-class PR strategies across fashion, lifestyle and luxury accounts, while fostering strong media, influencer and industry relationships.

The successful candidate will be a highly connected communications professional with strong leadership capabilities, excellent commercial awareness, and a passion for delivering creative and impactful PR campaigns.

ROLE DESCRIPTION

• Lead and oversee a portfolio of key fashion, lifestyle and luxury client accounts

• Drive strategic communications planning and execution across all campaigns

• Build and maintain strong senior-level client relationships, acting as a trusted advisor

• Develop innovative PR strategies that align with client objectives and cultural trends

• Lead media outreach across print, digital, broadcast and social platforms

• Maintain and strengthen relationships with editors, journalists, stylists, influencers and industry contacts

• Oversee major launches, events, press days, Fashion Week activity and VIP initiatives

• Ensure exceptional client servicing and consistent communication across all accounts

• Mentor and develop junior and mid-level team members, supporting career progression and performance

• Oversee account profitability, budgets and resource allocation

• Identify and support new business opportunities, proposals and agency growth initiatives

• Collaborate closely with leadership to enhance agency processes, creative output and client retention

• Ensure Fincham Communications maintains a strong presence within the fashion and lifestyle industries

• Confidently present campaign ideas, results and strategic recommendations to clients

• Handle high-pressure situations with professionalism, discretion and problem-solving capabilities

KEY RESPONSIBILITIES

Strategic Client Leadership

• Oversee the strategic direction and execution of client campaigns

• Maintain senior client relationships and ensure client satisfaction across all accounts

• Identify opportunities to increase client visibility and media impact

• Deliver innovative and culturally relevant campaign ideas

• Manage complex projects with excellent attention to detail and organisation

Media, VIP & Influencer Relations

• Maintain high-level media and influencer relationships

• Secure impactful editorial placements and brand features

• Oversee VIP dressing opportunities, partnerships and influencer activations

• Lead press strategies surrounding launches, events and Fashion Weeks

Team Management & Leadership

• Manage, mentor and motivate Account Managers, Account Executives and showroom teams

• Conduct regular team check-ins, training and performance reviews

• Foster a collaborative, positive and high-performing team culture

• Ensure workloads are effectively managed across the department

Business Development & Agency Growth

• Support and lead new business pitches and proposals

• Identify opportunities for agency growth and strategic partnership

• Represent Fincham Communications at industry events

• Contribute to the agency’s overall commercial success and reputation

Financial & Operational Oversight

• Oversee account budgets

• Ensure profitability and effective resource management across accounts

• Support senior leadership with operational improvements and efficiencies

ABOUT YOU

• Minimum 7–10 years’ experience in PR, communications or media relations within fashion, luxury or lifestyle sectors

• Strong network of media, influencer and industry contacts

• Proven leadership and team management experience

• Excellent communication, presentation and negotiation skills

• Strategic thinker with strong creative instincts

• Commercially aware with experience managing budgets and client growth

• Calm and solutions-focused under pressure

• Highly organised with exceptional attention to detail

• Passionate about fashion, lifestyle, culture and emerging trends

• Positive, proactive and collaborative attitude

Please note this role is office-based, and the candidate must have the right to work in the UK.