Ecom Manager - Haircare scale-up

We’re hiring an E-commerce Manager to take full ownership of a fast-growing D2C channel within a premium consumer brand.

This is a highly commercial, hands-on role responsible for driving revenue, conversion and customer retention across the entire digital experience. You’ll own the website end-to-end, lead trading strategy, optimise performance through data and testing, and build a best-in-class CRM engine.

This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and is excited by real ownership and impact.

What You’ll Be Doing:

E-commerce & Website Ownership

• Own and optimise the full website experience (homepage, PDPs, collections, checkout)

• Continuously improve UX and conversion through testing and customer insight

• Manage merchandising, product setup and on-site content

• Ensure best-in-class performance across mobile, speed and usability

Trading & Commercial Performance

• Build and execute weekly and monthly trading plans

• Manage promotions, product launches, bundles and seasonal campaigns

• Monitor daily performance and act quickly on risks and opportunities

• Partner with operations to ensure stock supports trading plans

CRO & Personalisation

• Run structured A/B testing and optimisation programmes

• Implement onsite personalisation (recommendations, quizzes, targeted messaging)

• Use behavioural data to improve conversion, AOV and retention

CRM & Retention

• Own email and CRM strategy end-to-end

• Build and optimise automated flows (welcome, abandon, win-back, replenishment)

• Plan and execute campaigns aligned with trading and marketing activity

• Drive segmentation and personalisation to grow LTV and repeat purchase

Analytics & Performance

• Track and report on key metrics (CVR, AOV, revenue, retention, LTV)

• Build dashboards and generate actionable insights

• Ensure data accuracy across analytics and CRM platforms

Cross-functional Collaboration

• Work closely with brand, creative, performance marketing and operations

• Support campaigns and launches with strong on-site execution

• Communicate performance, insights and opportunities clearly

Who you are:

• Experience in D2C e-commerce, ideally in a premium or lifestyle brand

• Proven track record of driving revenue and conversion growth

• Strong hands-on experience with Shopify and CRM platforms (e.g. Klaviyo)

• Experience running CRO programmes and onsite optimisation

• Commercially minded and highly data-driven

• Comfortable owning a channel end-to-end with minimal oversight

• Strong attention to detail and execution

• Able to move quickly, test, learn and iterate

Salary: £45,000 - £55,000 DOE

Logistics: Ladbrook Grove (London) - hybrid, two days working from home