MEDIA PLANNER

ROLE.

As a Media Planner, you’ll understand client problems, build strategy, plan and help our teams execute integrated, effective and impactful digital media campaigns.

As a part of our Growth Team, with a direct line into our Director of Strategy, and working alongside our team of Business Directors - you’ll bring the resources available to you across paid media (search, social, programmatic and more), organic (organic search, digital PR and social) and creative, to achieve meaningful client growth.

With unrelenting curiosity, you’ll get to the heart of the problem, deeply understand our clients vertical and competitive landscape - as well as be a go-to person for insight, ideas and innovation around media across markets.

IMPACT OF ROLE

Your work will directly contribute to:

• Client success - you’ll understand the client, their audience, competition, product and commercial approach, market(s) and vertical(s) to develop effective media strategy.

• Strategic leadership - you’ll act as the bridge between channels for integrated digital campaigns, leveraging search, social, programmatic and other media formats to build successful plans.

• New business wins - you’ll contribute to the growth of the agency by bringing strategic, integrated thinking to new business opportunities.

• Service development - you’ll support the continued development of our integrated planning and strategy function, within our client growth team.

• Forefront of digital media - you’ll contribute to keeping Found (and the Tomorrow Group) at the cutting edge of innovation in the media space.

KEY RESPONSIBILITIES

AUDIENCE & ICP RESEARCH

• Own the ICP (ideal customer profile) research process for your accounts.

• Leverage data - which may be quantitative (like survey or study data) or qualitative (like stakeholder interviews) - to define your audience segments.

• Deeply understand client vertical and market nuance to inform your research.

• Create playbooks that enable activation teams to reach the right people at the right time.

MEDIA PLANNING

• Own the integrated media laydown (supported by our Director of Strategy) for cross-channel clients, deciding how and where best to use client budget to drive tangible, desired outcomes.

• Act as a key point of contact for media planning and strategy for client stakeholders, providing documentation and strategy information to support your decision making.

• Translate media planning into actionable briefs for activation teams to respond to; consolidate responses into clear, media plans.

• Bring audience, local and vertical nuance into your planning process to make sure we reach the right people, in the right way, at the right time.

• Work closely with creative teams and our Directors of Organic and Paid Media to deliver forward thinking, relevant marketing assets, messaging and media across the mix.

• Develop a deep understanding of the media landscape to plan innovative campaigns

• Establish processes and protocols as we expand this growing function within the business

• Take onboard (and solicit!) ongoing feedback, ideas and guidance from subject matter experts within channels and feed this back into your planning process

• Collaborate closely with the account’s Business Director to integrate client-centric, commercial and resourcing thinking into your approach

MEDIA INNOVATION

• Constantly be evaluating competitor performance and media innovations to deliver work that is at the cutting edge of the industry

• Identify new channels and opportunities that could prove beneficial to our clients

• Support the development of our Everysearch framework and development of our proprietary, AI-enabled tools

• Collaborate with the Director of Strategy to develop AI-powered processes and propositions for adoption across the business

CAMPAIGN DEVELOPMENT

• Bring client campaign briefs to life - from insight to our media approach.

• Translate problems and key success factors into strategic direction for activation teams.

• Use local market and vertical research to inform your approach.

LANDSCAPE KNOWLEDGE

• Be a visible subject matter expert on media consumption habits across markets.

• Create training and development - alongside using your own learnings - to help teams activate across multi-market and different vertical settings.

KPIS & MARKETING EFFECTIVENESS

• Support the Business Directors in setting out clear goals and KPIs for activity, in collaboration with channel-focused teams and in line with our clients briefs

• Supported by our data teams, build appropriate measurement models to translate activity to impact.

• Constantly review performance and adjust budget planning to ensure maximum effectiveness for our clients.

• Challenge with empathy, where performance isn’t being met; back yourself, where you see an opportunity.

COMPANY RESPONSIBILITIES

• Consistently follow company and team processes, ensuring alignment and efficiency across all projects.

• Utilise company platforms (such as Asana, Float, and other internal tools) effectively to manage tasks, resources, and workflows.

• Log time accurately and on schedule, providing transparency and supporting operational planning.

• Promote and uphold Found’s values and culture, acting as an inspiring, supportive, and accountable team member or leader.

• Ensure consistent, high-quality service delivery that enhances Found’s reputation and strengthens client trust.

• Maintain an up-to-date understanding of Found’s technology, products, and services, ensuring these are applied effectively in your role.

• Utilise AI to create more effective and efficient processes and drive extra value from everything you do.

• Stay informed of industry standards, innovations, and emerging approaches in digital marketing, applying relevant insights to client and agency work

BEHAVIOURS IN THIS ROLE.

• First-Principle Thinker : Knows how to transform complex problems and ideas into their fundamental building blocks.

• Endlessly Curious : Finds motivation from learning new things and challenging conventional thinking - gets to the root of every problem and isn’t satisfied to “make do”.

• Noise to Signal : Understands that not every insight or discovery is useful and can quickly evaluate large amounts of information to find what really matters.

• Trusted & Respected Partner : Builds meaningful, long-term relationships through honesty, consistency, and a deep understanding of client challenges.

• Collaborative Influencer : Works across teams to align thinking, inspire buy-in, and move ideas forward.

• Proactive & Resourceful : Spots opportunities and challenges early; takes initiative to improve, resolve, or drive momentum.

WHAT SUCCESS LOOKS LIKE.

• You’ll be a trusted partner to both clients and internal teams - a go-to for media strategy knowledge and ideas

• You’ll have created audience playbooks, strategy documentation and media plans for your book of business

• You’ll be leading internal discussion and training around how we approach different markets and verticals

• You’ll achieve incredible results for our clients, developing strong relationships and the potential for partnership expansion

WHAT IS THE INTERVIEW PROCESS?

Our process is designed to be transparent, friendly and efficient:

1. Initial Chat – A short call with our Talent Team to learn more about you and answer your questions. (10-15mins)

2. First Stage Interview – A deeper conversation with our Director of Strategy to explore your skills and ways of working. (30-45mins)

3. Task/Case Study – You’ll meet with our Found Leadership team for a chance to present your task. (1hr)

PERKS AND BENEFITS

• Dynamic, Flexible Working 🏠 – Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.

• Private Medical Insurance 🧑‍⚕️ – We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.

• Financial Wellbeing Coaching 💷 – Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.

• 1-1 Counselling & Mental Health Support 🧠 – Supporting your mental health, you will have access to six 1-1 sessions of therapy , plus access to self-directed content and frequent live workshops with Oliva for life.

• Subsidised Gym Membership 🤸 – Access to a platform of multiple gyms across the UK.

• Enhanced Parental Leave 👶 – We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.

• Interchangeable Bank Holidays ➡️ – We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.

• Matchable Partnership 🫶 – Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities.

• Work from Abroad 🌍 – Up to 30 days a year working from another country.

• Personalised Career Progression 📝 – We know that progression is highly individual. You'll have a personalised development plan with meaningful, impactful training opportunities.

• And lots more! ⭐

At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles - your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.