SENIOR SEO ACCOUNT MANAGER

THE ROLE.

As a Senior SEO Account Manager, you will take strategic ownership of multiple client accounts, leading not just delivery but the long-term vision and commercial contribution (identifying opportunities, supporting renewals, and protecting scope) of your portfolio.

As a Senior SEO Account Manager at Found, you are the heartbeat of your accounts. You bridge the gap between high-level strategy and day-to-day execution. You will take ownership of complex client portfolios, moving beyond keyword-led strategies to deliver a holistic organic presence across search platforms including search engines, LLMs, social media and third party websites - connecting technical SEO, UX, multi-modal content brand authority, digital PR, CRO, and AI visibility.

You are a project management powerhouse, with strong SEO knowledge and strategic thinking. You will work fluidly with Paid Media, Data, Content, CRO and PR teams to ensure campaigns are integrated and efficient. You will act as the day-to-day strategic lead for clients, guiding them through the changing landscape of AI search while mentoring Senior SEO Executives to deliver their best work.

IMPACT OF THE ROLE

Your work will directly contribute to:

• Commercial Growth: Identifying opportunities to grow client impact and investment, and partnering with Account Directors/Client Services to land them.

• Strategic Leadership: Driving long-term strategies that align with wider business goals and the evolving AI search landscape.

• Stakeholder Engagement : Building relationships with key decision-makers on the client side, supporting commercial conversations and renewal planning.

• Team Development: Mentoring SEO Executives, providing line management and guidance to help them become experts in their field.

• Operational Excellence: Overseeing high-quality execution and ensuring measurable impact from all deliverables.

• Integrated Efficiency: Ensuring content, technical, PR and Paid Search efforts are not siloed, but aligned to maximise visibility across all channels.

KEY RESPONSIBILITIES

ACCOUNT LEADERSHIP

• Contribute and evolve long-term EverySearch™ strategies that deliver client growth, visibility, and commercial value.

• Maintain roadmaps, aligning activities with client budgets, timelines, and business objectives.

• Collaborate with Paid Media and PR leads to identify efficiencies and unified messaging opportunities.

• Lead senior client comms, including performance reviews, supporting commercial conversations, and escalation management.

PERFORMANCE DELIVERY

• Ensure client work leads to measurable outcomes, tracking Organic visibility across search platforms alongside traditional KPIs.

• Prioritise strategies that drive visibility and conversions across Search, AI, and Social platforms.

• Collaborate with Paid Media and PR teams to utilise cross-channel data to inform organic strategy and drive efficiencies.

• Ensure recommendations are implemented (working with clients and specialists) and track the outcomes against KPIs.

• Lead internal performance reviews and ensure consistent delivery standards across accounts.

COMMERCIAL MANAGEMENT

• Develop productive relationships with senior stakeholders, identifying renewal and upsell opportunities.

• Collaborate with Client Services and SEO Account Directors on contractual, financial, and operational matters.

• Support renewals, proposals, and commercial conversations; SEO Account Directors retain final ownership of commercials, contracts, and pricing.

• Provide strategic insight into growth planning and account development.

• Manage account hours and resources, ensuring we deliver value without over-servicing.

TEAM MANAGEMENT

• Line manage and mentor SEO Executives, conducting weekly 1:1s and quarterly performance reviews.

• Delegate tasks effectively, ensuring your team has clear briefs, deadlines, and the support they need to succeed.

• Review the work of your direct reports to ensure it meets Found’s high standards before it goes to the client.

• Provide training and development opportunities for team members.

• Manage workloads and ensure effective resource allocation.

• Oversee compliance with information security policies and company procedures.

AI & INNOVATION

• Utilise AI responsibly and ethically in line with company policies, ensuring transparency and trust in its application

• Champions responsible use of AI, modelling curiosity and confidence in applying tools day-to-day.

• Identifies opportunities where AI can enhance delivery and client experience.

• Supports the testing of Generative Engine Optimisation (GEO) strategies, helping clients improve visibility in AI results.

• Actively shares learnings and best practices with peers, helping embed AI into team ways of working.

COMPANY RESPONSIBILITIES

• Consistently follow company and team processes, ensuring alignment and efficiency across all projects

• Utilise company platforms (such as Asana, Float, and other internal tools) effectively to manage tasks, resources, and workflows.

• Log time accurately and on schedule, providing transparency and supporting operational planning.

• Promote and uphold Found’s values and culture, acting as an inspiring, supportive, and accountable team member or leader.

• Ensure consistent, high-quality service delivery that enhances Found’s reputation and strengthens client trust.

• Maintain an up-to-date understanding of Found’s technology, products, and services, ensuring these are applied effectively in your role.

• Stay informed of industry standards, innovations, and emerging approaches in digital marketing, applying relevant insights to client and agency work.

BEHAVIOURS IN THIS ROLE

• Proactive & Strategic Thinking: Anticipates challenges, identifies opportunities, and takes initiative to optimise campaign success.

• Strong Leadership & Mentorship: Leads by example, providing guidance, support, and development opportunities for team members.

• Accountability & Ownership: Takes full responsibility for client outcomes, team performance, and personal contributions.

• Collaboration & Integration: Works seamlessly across teams, actively integrating SEO efforts with Paid Media, Analytics, and broader marketing strategies.

• Data-Driven Decision Making: Uses analytics and performance insights to guide optimisations and strategic direction.

• Continuous Learning: Keeps up to date with evolving SEO and AI trends and applies new learnings to improve campaign performance.

WHAT SUCCESS LOOKS LIKE

Outstanding Client Performance

• Campaigns move beyond "rankings" to deliver organic presence across all platforms - search engines, AI results and social media.

• Strategic execution translates into tangible business outcomes for clients.

• Performance is monitored, analysed, and proactively optimised to maintain momentum

Strong Client Relationships

• Builds trusted, long-term partnerships with clients, acting as a reliable and proactive advisor.

• Maintains high client satisfaction and retention rates, with positive feedback on communication and delivery.

• Anticipates client needs and provides solutions before issues arise.

Effective Team Leadership

• Supports and develops SEO Executives, ensuring their professional growth.

• Provides constructive feedback and mentoring that improves both performance and confidence.

• Contributes to a culture of collaboration, accountability, and continuous improvement within the team.

Consistent High-Quality Delivery

• Ensures accuracy, efficiency, and adherence to best practices across all client accounts.

• Delivers work to deadlines and maintains a consistently high standard of execution.

• Produces clear, insight-led reports and recommendations that add value for clients.

Ownership & Accountability

• Takes full responsibility for account management and client outcomes.

• Proactively manages risks, resolves issues, and communicates clearly with stakeholders.

• Demonstrates independence in leading accounts while escalating appropriately when required.

Collaboration & Integration

• Works seamlessly across SEO, Paid Media, PR, Data, and other teams to deliver integrated EverySearch™ strategies.

• Shares insights and knowledge openly to strengthen agency-wide performance.

EXPERIENCE & PROFILE

• Proven experience in a similar role, ideally within an agency environment, managing complex client portfolios.

• Proven ability to manage multiple complex roadmaps simultaneously, ensuring deadlines and quality standards are met.

• Proven experience mentoring or managing junior team members, with a track record of supporting their development.

• Experience working alongside Paid Media, PR, or Content teams, understanding how channels impact each other and how to communicate cross-channel wins.

• Well-rounded SEO skillset with understanding of Technical SEO, Content Strategy, Brand Authority, and AI Search.

• Comfortable managing account hours, resource allocation, and scope adherence to ensure profitability.

• Strong presentation skills and the ability to explain complex performance data and strategic pivots to clients clearly and confidently.

• Strong data analysis skills and experience using core SEO/analytics toolsets (e.g., Google Search Console, GA4, crawling tools, and keyword/visibility platforms).

• Comfortable working with developers and specialists to ensure recommendations are implemented and validated (e.g., QA, impact checks)

• Comfortable using AI tools for efficiency in your daily work (analysis, briefing, process automation).

PERKS AND BENEFITS

• Dynamic, Flexible Working 🏠 – Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.

• Private Medical Insurance 🧑‍⚕️ – We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.

• Financial Wellbeing Coaching 💷 – Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.

• 1-1 Counselling & Mental Health Support 🧠 – Supporting your mental health, you will have access to six 1-1 sessions of therapy , plus access to self-directed content and frequent live workshops with Oliva for life.

• Subsidised Gym Membership 🤸 – Access to a platform of multiple gyms across the UK.

• Enhanced Parental Leave 👶 – We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.

• Interchangeable Bank Holidays ➡️ – We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.

• Matchable Partnership 🫶 – Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities.

• Work from Abroad 🌍 – Up to 30 days a year working from another country.

• Personalised Career Progression 📝 – We know that progression is highly individual. You'll have a personalised development plan with meaningful, impactful training opportunities.

• And lots more! ⭐

At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles - your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.