Marketing Manager

Role overview:

As Marketing Manager for GovNet’s HETT portfolio, you’ll lead the marketing delivery for one of the UK’s leading health and care technology events. Your focus will be driving delegate acquisition across senior NHS, health and care audiences, using data-led, multi-channel campaigns that support meaningful engagement around digital transformation in healthcare.

This role blends strategic campaign planning with hands-on execution and on-site delivery, offering the opportunity to see your work directly influence a flagship health tech event.

About Us:

At GovNet, we take pride in creating vibrant communities through events, exhibitions, conferences, and training courses that serve diverse industries, including education, healthcare, and emerging technologies. We are passionate about understanding and addressing the evolving challenges these communities face and strive to deliver impactful solutions. With a proven track record across various markets, we are dedicated to enhancing the sectors we serve.

Duties include:

• Planning, delivering and evaluating multi-channel marketing campaigns to drive registrations for HETT events

• Leading exhibition and conference marketing activity from campaign strategy through to post-event reporting

• Researching healthcare and public sector audiences to inform targeting, segmentation and messaging

• Writing and briefing compelling marketing copy aligned to digital health and health technology themes

• Managing creative development, testing, deployment and optimisation of campaigns

• Working with exhibitors, sponsors and partners to extend campaign reach

• Managing the registration function, including pre-event planning and on-site coordination

• Playing a key role in on-site event delivery and supporting the wider HETT team

• Producing post-event reports with clear insights, performance metrics and recommendations

Essential skills and requirements:

• At least 3 years’ experience in a marketing role, delivering multi-channel marketing campaigns (email, direct mail and digital).

• Strong understanding of event or exhibition marketing and audience acquisition

• Excellent copywriting and briefing skills, with the ability to adapt messaging for professional audiences

• Confident project management skills, managing multiple campaigns simultaneously

• Strong analytical skills and experience turning campaign data into actionable insight

• Experience using CRM systems and marketing automation platforms

Desirable skills:

• Experience marketing exhibitions, conferences or B2B events

• Familiarity with healthcare, NHS, digital health or wider public sector audiences

• Experience working with large professional or sector-specific databases

• Exhibitions or large-scale event experience

• CIM qualification or similar, or a degree in Marketing

What We Offer

• Salary of up to £42k per annum.

• Annual bonus scheme.

• Flexible, hybrid working (work from home 3 days a week).

• Summer and EOY Parties, and team socials.

• Work from abroad for up to 2 months a year.

• 25 days holiday (increasing 1 day per year to a max of 30 days).

• Up to 3 days off for your birthday, wedding or moving house.

• Westfield Health Cash Plan and lifestyle discounts.

• Summer half-day Fridays.

• Dedicated time for your learning and development.

• 37.5-hour week.

• Tech scheme & cycle-to-work scheme.

• Workplace Nursery Scheme.

• Group Life Assurance.

• Employee Assistance Programme.

• Pension Scheme.

Interview process:

📞 Telephone screening call with our AI recruiter

🧑‍💻 1st stage Teams interview

👥 2nd stage in-person interview

Our Values:

🙌Back Your Team: We support one another, building strong, collaborative relationships.

💫Immersed in the Market: We stay deeply engaged with the industries we serve, ensuring we deliver tailored solutions.

🎇Fearless Accountability: We take responsibility for our actions, embrace challenges, and continuously seek growth through feedback.

🤸‍♀️Always Agile: We remain adaptable, ready to evolve with the ever-changing landscape of our business.

Diversity, Equality and Inclusion

We welcome applications from all individuals regardless of age, disability, gender, race, religion, sexual orientation, or any other characteristic protected under UK law.

If you require any adjustments during the application process, please let us know, and we will be happy to try and accommodate your needs.