Director (Ecommerce), Brand Impact - Global Communications Agency
- Develop and execute integrated communication strategies that deliver measurable business outcomes for eCommerce clients
- Lead the P&L for assigned client accounts, ensuring profitability and growth
- Stay ahead of industry trends and emerging platforms, particularly within eCommerce, retail tech, and consumer behavior
- Champion best practices in integrated communications across the agency
- Manage relationships with C-suite and marketing leadership at key clients
- Lead pitches and presentations for new business opportunities, particularly in eCommerce and DTC sectors
- Identify cross-selling opportunities and develop integrated service offerings
- Ensure exceptional client satisfaction and retention
- Lead, mentor, and develop a team of account managers, strategists, and coordinators
- Set performance standards and drive a culture of excellence and creativity
- Foster collaboration across PR, content, digital, and influencer teams
- Support team professional development and career progression
- Oversee the creation of innovative, integrated campaigns that break through in the eCommerce space
- Ensure all work demonstrates creativity, strategic thinking, and measurable ROI
- Balance owned, earned, shared, and paid channels to maximize impact
- Manage campaign timelines, budgets, and quality across all deliverables
- Understand eCommerce business models, customer journey, and key performance metrics (CAC, LTV, conversion rates)
- Develop strategies that support customer acquisition, retention, and lifetime value
- Leverage product launches, seasonal campaigns, and data-driven insights in PR strategy
- Navigate unique challenges of online retail including marketplace optimization, reviews and reputation, and community building
- Background in PR, communications, or marketing with leadership/management experience
- Proven track record of developing and executing integrated communications campaigns
- Demonstrated experience working with eCommerce, DTC, or retail brands (preferably digital-native)
- Strong understanding of earned media, content marketing, influencer partnerships, and digital channels
- Ability to read and interpret eCommerce metrics and translate them into PR/communications strategy
- Experience managing teams and leading cross-functional projects
- Excellent project management and organizational skills
- Exceptional written and verbal communication abilities
- Background in eCommerce, retail, or direct-to-consumer sectors
- Experience with marketing technology, CRM platforms, and analytics tools
- Knowledge of influencer marketing and community management
- Crisis communications experience
- Familiarity with media buying and paid social platforms
- Strong commercial acumen and entrepreneurial mindset
- Ability to thrive in a fast-paced, dynamic environment
- Strategic thinker with strong problem-solving abilities
- Energetic, collaborative, and adaptable leadership style
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