Head of Marketing

HYBRID - 2 days per week in our Hybrid London office

SALARY: £75,000-£85,000 per annum (DOE)

Times Higher Education is the data provider underpinning university excellence in every continent across the world. As the company behind the world’s most influential university ranking, and with almost five decades of experience as a source of analysis and insight on higher education, we have unparalleled expertise on the trends underpinning university performance globally. Our data and benchmarking tools are used by many of the world’s most prestigious universities to help them achieve their strategic goals and our events series act as the home of higher education thought leadership around the world.

ROLE PURPOSE

The Head of Marketing will lead the development and execution of a comprehensive, integrated marketing strategy aligned to the company’s growth objectives in collaboration with the VP Global Sales and COO. This role provides strategic leadership across brand, media, communications, campaigns, and marketing operations, while ensuring strong data governance, performance measurement, and return on investment.

KEY RESPONSIBILITIES

Strategic Leadership

• Partner with devolved regional marketing leads to develop and deliver an integrated marketing strategy aligned to business growth objectives.

• Help to define and evolve brand positioning, messaging, and identity, including clearer articulation of the company’s core USP (data).

• Oversee market research and insight to identify trends, customer behaviour, and new market opportunities.

• Provide strategic commercial oversight of the company website, coordinating with Sales leadership to ensure marketing content supports commercial priorities.

Media, Communications & Brand Assets

• Support media operations, including working with the editorial team on the creation and effective distribution of press releases.

• Develop and deliver occasional pro-active media campaigns outside the core rankings publication cycle when strategically appropriate.

• Own the central coordination of brand and marketing assets, including style guides, templates, approved messaging, and agreed corporate data. Police the use of correct assets and messaging across the business.

• Oversee the Marketing Data and Operations manager in re-building, expanding, and maintaining a high-quality, global media contacts database.

• Develop and support the delivery a commercially focused social media strategy across all platforms to support lead generation and brand.

Operational Leadership

• Oversee marketing budget planning and governance, optimising spend for ROI and developing a data-led FY27 budget.

• Drive cross-functional alignment with Sales, Product, Finance, Revenue Operations, and BI teams.

• Identify and deliver operational efficiencies, including harmonisation of tools and systems.

• Oversee end-to-end campaign management across all channels.

• Monitor performance across SEO, SEM, social, email, and website channels, ensuring leads are tracked through CRM systems.

• Define KPIs and success measures including CAC, LTV, and campaign ROI. • Develop and maintain a central marketing resource hub.

Data Governance & Risk Management

• Line-manage the Marketing Data & Operations Manager, providing strategic direction and mandate.

SKILLS & EXPERIENCE

• Marketing leadership experience in a multi-channel or multi-region environment.

• Strong background in brand, media, and integrated marketing.

• Demonstrable experience in marketing operations, analytics, and ROI measurement.

• Budget ownership and commercial mindset.

• Strong stakeholder and people leadership skills.

You do You

You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self-identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.