Media Executive

IPG Mediabrands
London

Applications Closing - 17.04.2016 23:59pm BST

Who Are We:

Mediahub is a full-service media agency with a unique structure and client offer. We grew out of creative agency MullenLowe in the hot crucible of the digital and data revolution that has transformed media over the last ten years.

We believe media’s strongest growth lever is innovation. AI and algorithms are useful for efficiency but lead brands to say similar things in similar places to similar audiences. Effectiveness comes from innovation, and innovation comes from creativity. At Mediahub, our positioning, More Pilot, Less Auto, offers clients an antidote to the ‘mindless media’ that results from automation, bringing active stewardship to deliver media effectiveness.

We offer the best of both worlds: an entrepreneurial culture backed by the global scale of Mediabrands. You’ll join an agency that’s full of energy, experimentation and ambition. We’re a home for pilots, not passengers.

We live by our values:

  • Anticipate Tomorrow. We don’t wait for the future, we build it. We listen hard, act early, spot shifts in the media landscape before they land, and shape what comes next
  • Perform with Pride. Excellence isn’t an outcome, it’s a mindset. We care deeply about our responsibility to deep craft, to each other, and the world around us
  • Turn No into Next. Rejection doesn’t stop us, it sharpens us. We turn rejection into redirection
  • Question What Others Won’t. We challenge the comfortable, embrace experiments, and ask questions without fear of failure
  • Fight Inertia. Momentum comes from openness. We resist complacency by listening fully, sharing boldly, and acting with intent
  • Be Brave. The riskiest thing is playing it safe. Bravery gets us to ideas others will never reach.

Role Overview and Responsibilities:

We are looking for a Media Executive to join our smart, fun and award-winning New Balance team. This is an entry-level opportunity designed for someone looking to build a strong foundation in media planning, campaign execution, and data management. We manage New Balance’s brand media across Europe from our London hub so you will also have exposure to planning in different markets.

Media Planning: You will support the planning and execution of multi-channel media campaigns across partnerships, digital, social, TV, outdoor, and audio. Working within POD 1 on New Balance which consists of UK, Spain, Portugal, Sweden and Denmark, you will help deliver brand awareness campaigns across all categories (Running, Lifestyle, Football). Your main focus will be to support the team across our Tier 2 markets Spain, Portugal, Sweden and Denmark. You will develop an understanding of audience insights, channel roles, media strategy, and campaign delivery processes in these markets. The role offers hands-on experience in building media plans and contributing to campaigns that drive engagement and elevate the New Balance brand.

Your roles and responsibilities will be centred around the below core competencies. These include but are not limited to:

  • Client Service
    • Contribute to weekly client calls, supporting agenda preparation and follow-ups
    • Work towards presenting to clients with support from the team
  • Media Strategy & Execution
  • Work with the team on responses to brief including audience insights, planning scenarios and creating media plans
  • Developing a good understanding of all relevant media channels and key partners
  • Help to populate reports and contribute to post-campaign analysis
  • Commercial
    • Help to negotiate media costs with media owners
    • Book campaigns accurately and by set deadlines to help ensure a smooth finance process
  • Career Development & Team Management
    • We’ll give you training in all the key tools and areas that you’ll need to become a strong media planner buyer including audience insights and scenario planning tools and channel training. Longer-term, work towards Media Planner Buyer role.

Desired Skills & Experience:

  • Comfortable with Excel and PowerPoint
  • Great communication skills
  • Great attention-to-detail
  • Enjoys working as part of a fast-paced team
  • Loves a challenge and is keen to get stuck in data and tables
  • Excited to learn more about New Balance and the world of media
  • Interested in sport, fashion and/or cultural trends

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifices car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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