Market Data Lead

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .

Who we’re looking for:

We are looking for a Market Data Lead to work within the VML Data & Analytics team.

The main mission of this role will be to lead the strategic vision and delivery for data, measurement and analytics for a geographical region as part of a Global WPP client engagement, helping connect data, business and marketing to drive decision making and maximise the impact of digital and marketing initiatives.

We are looking for a senior, strategic and consultative profile with experience leading analytics and measurement initiatives across complex, multi-market and multidisciplinary ecosystems. This is a hybrid role, where we expect strong client management and commercial skills alongside data & analytics expertise.

What you’ll be doing:

• Be the trusted partner and primary client point of contact for the regional client on all things data and analytics, navigating their business, understanding their challenges and connecting across WPP to ensure we deliver success with world-class services and solutions.

• Lead the market measurement and analytics strategy and services, ensuring alignment with business and marketing objectives as well as the global strategy and solutions.

• Consult with clients, providing proposals and commercial scopes to deliver against their needs and briefs.

• Coordinate and connect the different capabilities involved within the data and measurement ecosystem to deliver: Digital Analytics, Marketing Effectiveness, CRO, Media Analytics, Analytics Engineering & Reporting and Insights

• Ensure robust measurement frameworks, KPIs and analytical methodologies are applied, aligned with business goals.

• Help transform complex data into strategic insights and actionable recommendations for stakeholders.

• Drive a data-driven culture across teams and workstreams.

• Collaborate with global and local teams to ensure consistency across frameworks, reporting and measurement models.

• Lead strategic conversations related to: campaign measurement, cross-channel measurement, incrementality, attribution, customer insights & optimisation opportunities

• Identify opportunities to evolve analytical capabilities, processes and ways of working.

• Promote the use of new methodologies and AI capabilities to accelerate analysis, insight generation and decision making.

• Facilitate the integration of multiple data sources and analytical perspectives across the marketing and business ecosystem.

• Act as a strategic and consultative reference point for stakeholders and multidisciplinary teams.

What you’ll need:

• 10+ years of experience in analytics, measurement, digital strategy or marketing analytics.

• Experience leading complex data, analytics and measurement initiatives

• Significant experience at scoping, resourcing, and developing commercial proposals.

• Knowledge of the data and analytics ecosystem across marketing and digital including media, commerce, social and digital platforms, CRM & loyalty

• Experience working with tools and platforms such as: Google Analytics 4, Amplitude, BigQuery & Tableau / Power BI / Looker

• Familiarity with initiatives related to marketing effectiveness, attribution, customer insights and cross-channel analytics

• Ability to connect multiple data sources and translate them into strategic business decisions.

• Experience working with multiple stakeholders and multi-market environments.

• Ability to lead strategic conversations and facilitate alignment across teams.

• Interest in AI applied to analytics and insight generation.

• Excellent level of English, both written and spoken.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website , and follow VML on our social channels via Instagram ,  LinkedIn , and  X .

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   , and follow along on Instagram ,  LinkedIn , and  X .

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.