Customer Marketing Manager
- Lead and optimise customer advocacy programmes
- Manage the full customer referral programme
- Create strong customer stories and success narratives
- Build and maintain a library of customer assets (case studies, testimonials, videos, etc.)
- Develop personalised, high‑touch engagement strategies for enterprise customers
- Plan and deliver executive‑level events (dinners, roundtables, workshops, speaking opportunities)
- Run the Customer Advisory Board, including planning and relationship management
- Partner with Customer Success to deepen relationships with senior stakeholders
- Shape and execute customer marketing plans across SMB, mid‑market, and enterprise segments
- Deliver lifecycle campaigns across email, in-product, events, and CS touchpoints
- Drive adoption of the referral scheme as a revenue‑generating channel
- Use data insights to optimise engagement and retention campaigns
- Oversee customer reward and recognition initiatives
- Manage external vendors for incentives, events, and activation programmes
- Maintain strong CRM processes (HubSpot or similar): workflows, automations, comms
- Use automation and AI tools to scale workflows and reporting
- Continuously improve operational efficiency across the customer marketing function
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