Customer Marketing Manager

Michael Page
London

Customer Advocacy & Storytelling

  • Lead and optimise customer advocacy programmes
  • Manage the full customer referral programme
  • Create strong customer stories and success narratives
  • Build and maintain a library of customer assets (case studies, testimonials, videos, etc.)

Strategic Account Engagement (Enterprise‑Focused)

  • Develop personalised, high‑touch engagement strategies for enterprise customers
  • Plan and deliver executive‑level events (dinners, roundtables, workshops, speaking opportunities)
  • Run the Customer Advisory Board, including planning and relationship management
  • Partner with Customer Success to deepen relationships with senior stakeholders

Campaigns, Engagement & Retention

  • Shape and execute customer marketing plans across SMB, mid‑market, and enterprise segments
  • Deliver lifecycle campaigns across email, in-product, events, and CS touchpoints
  • Drive adoption of the referral scheme as a revenue‑generating channel
  • Use data insights to optimise engagement and retention campaigns

Customer Recognition, Rewards & Partnerships

  • Oversee customer reward and recognition initiatives
  • Manage external vendors for incentives, events, and activation programmes

Systems, Tooling & Automation

  • Maintain strong CRM processes (HubSpot or similar): workflows, automations, comms
  • Use automation and AI tools to scale workflows and reporting
  • Continuously improve operational efficiency across the customer marketing function
Posted 2026-02-03

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