Retail Media Strategist

As a Retail Media Strategist, you’ll help shape and deliver cutting-edge retail media programs for our clients, guiding them through a rapidly evolving commerce landscape. You'll be a trusted advisor, working directly with clients to define strategy, translate objectives into effective retail media plans, and ensure best-in-class activation.

You’ll bridge strategic thinking with practical planning, collaborating across teams to deliver work that is insight-led, effective, and measurable.

• Act as day-to-day client partner on retail media strategy engagements
• Lead strategic planning across key retail media channels (onsite, offsite, in-store), aligned to client business goals
• Develop strategic frameworks and recommendations for retail media activation and measurement
• Translate client objectives into actionable media plans that balance brand and performance outcomes
• Manage and optimise retail media campaigns in partnership with planning and activation teams
• Build strong relationships with retailer media networks and publisher partners
• Deliver clear, persuasive presentations to clients, explaining strategy, rationale, and expected outcomes
• Monitor industry trends in retail media, shopper marketing, and ecommerce, sharing insights with clients and internal teams
• Champion best practice in measurement, attribution, and incrementality
• Collaborate with internal cross-functional teams (creative, data, analytics) to deliver integrated solutions

• Solid experience in retail media, commerce media, or digital media planning with retail media exposure
• Strong understanding of the retail media landscape, including retailer networks (e.g., Tesco Media, Nectar360, ASDA Media, Amazon Ads, Walmart Connect)
• Ability to develop clear, insight-led strategies aligned to client KPIs
• Confident in client-facing settings: able to lead discussions, build trust, and manage expectations
• Experience turning business objectives into tactical media plans
• Familiarity with media planning and buying tools, retail media measurement approaches, and retail data partnerships
• Excellent communication and presentation skills
• Organised, detail-oriented, and able to manage multiple projects in parallel
• Collaborative approach, comfortable working with diverse teams

• Agency-side experience with CPG/FMCG or retail clients
• Experience across both onsite and offsite retail media
• Understanding of incrementality testing, MMM, or advanced measurement approaches

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.