Community Manager - L'Oréal Dermatological Beauty Division

Community Manager - L'Oréal Dermatological Beauty Division

Are you a social media wizard with a passion for skincare and a knack for building vibrant online communities? L'Oréal Dermatological Beauty, home to iconic brands like CeraVe, La Roche-Posay, Vichy, and SkinCeuticals, is seeking a dynamic and highly creative Owned Social Media Manager to join our fast-paced UK team. In this pivotal role, you'll be at the forefront of shaping our organic social media strategy, primarily across Instagram and TikTok, transforming scientific innovation into engaging content and fostering genuine connections with millions of consumers who trust our dermatological expertise.

A DAY IN THE LIFE

Organic Social Media Strategy & Management: 

• Develop and implement comprehensive organic social media strategies for CeraVe on key platforms, with a primary focus on Instagram and TikTok. 
• Oversee and manage our social media agency, ensuring strategic alignment, high-quality output, and efficient workflow. 
• Drive daily content posting on TikTok, ensuring a consistent and engaging presence that resonates with platform trends and audience preferences. 

Content Creation & Production: 

• Lead the creation of compelling and brand-aligned content, including product-focused visuals and engaging Employee Generated Content (EGC), to showcase our brands and products authentically. 
• Work closely with advocacy teams to secure content usage rights for influencer collaborations, maximizing the impact of our partnerships. 
• Brief and guide User Generated Content (UGC) initiatives, harnessing the power of our community. 
• Attend brand shoots and events to capture high-quality, authentic Behind-The-Scenes (BTS) content, enhancing our social storytelling. 
• Collaborate closely with brand teams to align social media activities with overarching campaign objectives and key calendar moments. 

TikTok Shop & Commercial Integration: 

• Partner closely with our Commercial and Community teams to support the successful launch and ongoing performance of TikTok Shop. 
• Conceptualise and produce innovative, "brilliant shoppable content" designed to convert on TikTok Shop, with the foresight for its potential repurposing in broader media campaigns. 

Community Engagement & Social Flirting: 

• Lead our "Social Flirting" initiatives, actively engaging with consumers and creators to build brand awareness, foster loyalty, and share positive brand sentiment. 
• Collaborate with our e-beauty advisors to upskill and educate our audience on product benefits and skincare science through interactive social interactions. 
• Work with the social agency to implement a strategic community engagement outreach program. 

Social Listening & Insights: 

• Champion and lead the "Listening Labs" project, a holistic approach to gathering consumer insights from social conversations. 
• Partner with the search and content team to analyse social data, identify emerging trends, and share actionable insights with brand teams and the wider division to inform future campaigns and strategies. 

Trend Identification & Innovation: 

• Act as the division's "Trend Champion," proactively identifying emerging social media trends, formats, and functionalities. 
• Develop and share innovative content concepts with advocacy and brand teams, encouraging the adoption of new approaches in their campaigns. 
• Lead the divisional efforts in championing the award-winning "Project Edge," ensuring our content remains cutting-edge and impactful. 

WHO YOU ARE

• Proven experience in managing owned social media channels, particularly Instagram and TikTok, ideally within the beauty, skincare, or FMCG sector. 
• Demonstrable expertise in short-form video content creation and strategy, with a keen eye for engaging storytelling and platform-specific nuances. 
• Experience in managing external agencies and driving collaborative projects. 
• Strong understanding of social media analytics, listening tools, and the ability to translate data into actionable insights. 
• Excellent communication, interpersonal, and collaboration skills, with the ability to work effectively with diverse internal and external stakeholders. 
• A proactive, creative, and agile mindset, comfortable working in a fast-paced environment and embracing new trends. 
• A passion for skincare and a genuine interest in the dermatological beauty space. 
• Experience with TikTok Shop or similar shoppable content platforms is a plus. 

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.