Product Marketing Manager
- Lead on creating the go-to-market positioning, positioning and messaging frameworks for your product(s)
- Bring current and new solutions & features to market and contribute to the ongoing product strategy
- Build competitor and market analysis – with continuous monitoring & updating
- Build, understand & update ICPs (Ideal customer profiles) for both buyers and users of the products
- Create and enhance sales enablement materials (such as pitch decks) and run internal sales training
- Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally
- Plan and manage product operational and end-of-life communications
- Keeping customer facing roadmaps up to date
- Work with the wider marketing team to support lead generation activities for your products
- Provide mentorship and guidance to more junior members of the marketing team
- At least 4 years previous work experience within a B2B marketing role, with at least 1 years’ experience working in a product marketing-focused role
- Experience of developing and implementing successful go to market strategies and launches for new products
- Excellent written and verbal communication skills, with experience of message development
- Experience with cross-functional stakeholder management, with the ability to communicate, motivate and influence at the highest level
- An understanding of the importance of digital marketing activities as part of the marketing mix
- Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results
- Excellent attention to detail and a strong customer focus
- Experience analysing and distilling data into actionable insights to inform product marketing activities
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
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