Demand Generation Manager

Since our inception in 2015 in Denmark, Liva has been a pioneer in the field of digital behaviour change. Our ambition is to empower 1 million people by 2030 to improve their health and well-being by preventing and managing chronic conditions through digitally-powered, evidence-based lifestyle interventions.

Headquartered in Copenhagen and London, our collaborations with healthcare systems - including the NHS, life science companies and health insurers - allow us to impact lives at scale.

We have big ambitions and, to help us achieve these we’re looking for a Demand Generation Manager to join the team and help us grow our business.

About the role

As Demand Generation Manager , you will be responsible for designing and executing high-impact campaigns that drive qualified leads and fuel revenue growth.

You will own the demand generation strategy across Liva’s key markets, focusing on building a robust pipeline for our commercial teams.

Working closely with Product Marketing, Sales, and Customer Success, you will ensure messaging resonates and campaigns convert across every stage of the buyer journey.

What you'll be doing

Demand Generation

• Plan and execute multi-channel campaigns (email, content, paid media, webinars) to drive lead acquisition and nurturing.

• Own marketing funnel performance metrics (MQL to SQL to Opportunity), analysing and optimising for growth.

• Partner with Sales to refine lead scoring models and pipeline conversion strategies.

• Align campaign execution with product launches, regional priorities, and audience needs.

• Manage campaign reporting, attribution tracking, and budget optimisation.

• Collaborate with Product Marketing on campaign messaging and segmentation.

Strategic Alliances & Partnerships

• Identify, negotiate, and manage strategic partnerships across: Channel & Reseller Programs (referral, VAR, distribution): Technology Alliances (integrations, co-developed solutions): Delivery & Service Partners (co-delivery and white-label arrangements)

• Create partner enablement kits (briefing packs, co-marketing plans, joint business plans).

• Establish partner KPIs for pipeline contribution, co-sell opportunities, and incremental revenue.

• Build and maintain senior-level relationships with partner executives.

Experience & Skills

• Experience in B2B demand generation, ideally in digital health or SaaS.

• Proven success in delivering high-quality leads and supporting complex sales cycles.

• Experience with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and campaign analytics.

• Strong data analysis skills; confident interpreting metrics and ROI reports.

• Detail-oriented with strong project management and execution capabilities.

• A trusted relationship builder with a proven ability to engage and influence stakeholders across all levels, fostering collaboration and driving strategic outcomes.

• Team player and comfortable working cross-functionally in a fast-paced environment.

At Liva, we do not go to work just to work. We are a purpose-driven company, and we go to work every day to help people live better lives. Our purpose is in our DNA, and we are always on the lookout for talented people who are eager to evolve and build a life-changing career within global health tech.

We believe in doing business the right way. We are committed to both eliminating discrimination and encouraging diversity amongst our workforce. We are committed to developing a representative workforce at all levels, and maintaining a working environment that promotes the health and wellbeing of our employees. We will operate a fair, inclusive and transparent recruitment and selection process.