Sales Development Representative (SDR)

Recent graduates and early-career candidates are encouraged to apply.

About Validis

We’re a team of passionate, data-driven people on a mission to help the accounting and financial services industries move faster with better data. Our platform is built to extract and standardise accounting data, making it easy for audit firms and financial institutions to securely connect to their customers’ accounting packages. Validis is a B2B SaaS company with operations in the UK, US, and Australia.

Our clients include the Big Four, global banks, and national firms who use Validis to streamline data collection. Validis has experienced significant growth since its inception and to support this, we are looking to expand our teams across a number of strategic areas.

At Validis, we focus on the interconnected concepts of diversity & inclusion. We’re building a place where people can be themselves, contribute openly, and embrace the integrity of their own ideas. We value different perspectives, equitable opportunities, and a respectful, collaborative culture - because diverse teams build better products and deliver better outcomes for our clients. We believe in unbelievable talent and provide and integrated workplace where you can excel.

We offer flexible working, with the option to work remotely or hybrid from our office in Farringdon, London. Candidates must be based in the UK.

About the role

We’re looking for a driven Sales Development Representative (SDR) to join our Commercial team. This is an early-funnel position focused on outbound prospecting and early-stage pipeline generation. You will identify and engage potential new business leads, qualify prospects and convert them into product demonstrations or discovery meetings for our Account Executives, who will then lead the consultative sales process.

This is a high-activity outbound role involving significant phone outreach.

While no prior sales or SDR experience is necessary, we are looking for individuals with a positive, results-oriented mindset, the confidence to engage decision-makers by phone, and the determination to consistently meet targets.

Key responsibilities of the Sales Development Representative

• Proactively contact prospective clients via outbound calls to generate qualified leads and build a strong sales pipeline

• Clearly articulate the Validis value proposition, engaging prospects and securing product demonstrations for the sales team

• Research and identify key decision-makers within target accounts across financial services, lending, and accounting

• Follow up on voicemails and phone conversations with tailored, professional emails to maintain prospect engagement

• Establish rapport efficiently and communicate with clarity — delivering a compelling value proposition within the opening moments of each call

• Maintain a structured and disciplined approach to outreach, ensuring consistent follow-up across multiple touchpoints and not allowing prospects to go cold

• Keep the CRM accurate and up to date, logging all activity and pipeline movements in a timely manner

• Achieve and exceed weekly and monthly targets for calls, conversations, and meetings booked

• Work closely with Account Executives to ensure a seamless handover of qualified opportunities into the consultative sales process

• Develop and maintain a thorough understanding of the Validis platform, the competitive landscape, and the financial services and accounting sectors

What success looks like in this role

• Consistently achieving weekly activity targets across calls and meetings booked

• Building a strong pipeline of leads for the Commercial team

• Continuously improving outreach effectiveness as your experience grows

About You

• Confident and comfortable on the phone, with the ability to initiate conversations with new contacts and engage prospects

• A positive, results-driven attitude with genuine resilience and the self-motivation to maintain momentum throughout the day

• Highly organised and proactive - capable of managing your own pipeline and ensuring follow-up isn’t overlooked

• Naturally personable, with the ability to establish rapport quickly and put prospects at ease over the phone

• A direct and articulate communicator who can convey key messages concisely and hold a prospect's attention

• Strong written communication skills – able to craft professional and compelling follow-up emails

Note: This role will have a target-based commission structure addtional to the annual salary.