Senior Analyst - Tagging Specialist

About Us

At FDJ UNITED, we don't just follow the game, we reinvent it.

FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.

Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?

At FDJ United, we're building the sportsbook of tomorrow. Harnessing insights from our rich data assets is central to delivering a best-in-class customer experience and unlocking operational efficiencies through automation.

Our Product Experience Analytics function is in it's early stages, and we are looking for a Senior Analyst – Tagging Specialist to come in and help us execute our strategy.

This role blends analytics technical expertise with a deep understanding of sportsbook experience. You'll work closely with product stakeholders to collate their reporting requirements, translate them into tagging strategies, hence significantly contribute to uplifting our digital data quality.

Key Responsibilities

· Collaborate with Product Owners to translate requirements into robust, scalable tagging solutions that adhere to our data model and support downstream analytics needs.

· Define requirements for our data collection infrastructure, working with Developers and Frontend Engineers to ensure high-quality tracking implementation across our platforms.

· Assist with Quality Assurance testing, using tools such as Snowplow Inspector, and other debugging tools to validate tagging and ensure events fire correctly and consistently.

· Drive adoption of analytics and reporting by ensuring tracking and measurement are integrated into the definition of done for product features.

· Support the evolution of our analytics stack and contribute to the development of our self-service data platform, ensuring high data quality and usability for business stakeholders.

· Operate as part of a globally distributed team, working with stakeholders across the EU and Australia, and managing your time with autonomy and flexibility.

To be successful in this role, we think you will hit many of the criteria

· Strong domain knowledge in B2C sports betting, with an understanding of the nuances of sportsbook user experience, betting mechanics, and industry-specific data flows.

· Deep expertise in digital data collection and modelling, including the ability to design and evaluate tracking strategies to capture and process granular user interactions.

· Excellent communication and stakeholder engagement skills, with the ability to translate complex concepts for both technical and non-technical audiences.

· Strong technical knowledge of HTML, CSS, JavaScript, tagging methodologies, and data collection best practices.

· Solid understanding of digital ecosystems: web and mobile applications, customer journeys, APIs, platform integrations, and cloud-enabled capabilities.

· Familiarity with analytics suites (e.g. Adobe Analytics, Google Analytics). While not essential, this experience will inform your ability to shape the development of our in-house analytics suite, with your insights feeding directly into self-service platform requirements.

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

We believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodiversity or disability.