Senior Media Planner (FTC)

Are you a passionate and experienced Media Planner, with an in-depth knowledge of how to curate strategic TV & BVOD media plans? Are you a confident communicator with the ability to work with and influence stakeholders of all levels?

We are excited to be looking for another member to join our Media Planning team, on a 12-month FTC. The Senior Media Planner is responsible for creating and delivering priority promo plans for Hearst Networks brands both in the UK and Internationally, ensuring our promo airtime is being used effectively as well as owning our collaborative relationship with our Media Planning partners at Sky.

Media Planning at Hearst Networks sits within the Marketing & Communications department, and focuses on strategically communicating with our audience to ensure they find the content they love; creating awareness of the latest TV programmes or products we are launching across multiple brands and territories.

This is a 6 month fixed term contract position (maternity cover). This role will be hybrid based in the London office, working on exciting, award-winning brands like Sky HISTORY and Crime+Investigation.

Key responsibilities:

• Create strategic owned media plans across TV & BVOD channels for Sky History other priority Hearst brands, based on media planning expertise and historical data. Translate broader business objectives into effective campaign solutions
• Oversee the use of promo airtime across our international territories, with a particular focus on Netherlands & Sweden. Ensuring this is utilised to maximum efficiency and effectiveness and aligns to regional business requirements
• Commission relevant assets and manage campaigns on ongoing basis once planned, reacting to schedule amendments or any impacting influence.
• Work closely with the Head of Media Planning on our integrated plans, collaborating with different media teams such as Social, PR and our paid media agency to ensure we are as effective as possible with omnichannel plans.
• Produce PCA’s and reports which evaluate campaign performance against objectives and ensuring learnings are adopted for the future, present these learnings back to the business when relevant
• Collaborate with our external Media Planning partners at Sky, maintaining a positive & working relationship, briefing them on our latest priorities and managing cross-promotion campaigns
• Represent the Media Planning team in relevant business meetings, actively participating to share campaign information and offering media planning expertise & guidance
• As a Senior within the team, lead by example, ensuring a high standard of work is produced and providing guidance to junior team members. This role involves active engagement in the development of the wider team
• Initiate ideas for campaign analysis and testing – take learnings to push media planning into new avenues

To be successful in this role, we are looking for someone who can demonstrate the following key competencies:

• Formulating strategies & concepts
• Presenting & communicating information
• Persuading & influencing
• Planning & Organising
• Analysing & interpreting data

Essential Skills / Knowledge:

• Extensive experience planning TV media campaigns, in either an agency or broadcaster environment
• Thorough understanding of promotional strategies across linear broadcast channels, and the how these should be adapted to deliver against business & marketing objectives
• Media Planning experience across international territories
• Experience using TechEdge, or similar BARB measurement tool
• Skilled in developing junior team members
• Strong communication skills (verbal, written and presentational) – the ability to explain and present complex information in simple terms
• Keen attention to detail & highly organised
• Ability to work in a high-volume, deadline-driven environment with capacity to manage and prioritise multiple projects simultaneously
• Pro-active and self-motivated with a great team-spirit
• Strong relationship building and stakeholder management skills
• Proficient in Excel and PowerPoint, with positive approach to learning new software

Desirable Requirements:

• Experience planning & managing BVOD promo airtime
• Experience working in an omni-channel campaign planning role, in either a media agency or broadcaster environment
• Understanding and experience of working with AdSmart / PromoSmart technology

About Us

At Hearst Networks EMEA, we share stories that matter, inspiring and exciting our audiences with hit US franchises (The Curse of Oak Island, Pawn Stars), must-see docudramas (Royal Kill List and Colosseum), and original commissions (Sex: A Bonkers History with Amanda Holden, Royal Autopsy, Cops Gone Bad with Will Mellor). Over the past few years, we’ve championed our own original programming and relished in the successes of recent series’ such as The Unbelievable with Dan Aykroyd, Great Escapes with Morgan Freeman, The Prison Confessions of Gypsy Rose Blanchard and Royal Mob.

We welcome talented candidates with infectious enthusiasm and creativity, who love what they do, and are ready to learn, develop and thrive. Here you’ll find a community of innovative, collaborative and inspiring people who aren’t afraid to embrace responsibility and try new things together, as a team.

We are a certified Great Place to Work with a motivated and supportive culture that believes in working to live, not just living to work. Every employee has a voice and is encouraged to be themselves and be ambitious. With offices in Rome, Madrid, London, Warsaw, Munich and Johannesburg, we are a truly international organisation that celebrates difference and diversity.

As an inclusive employer, we value the diversity of our teams and want our workforce to reflect our wider society. We encourage and welcome applications from people from under-represented backgrounds and are keen to make sure we are inclusive and accessible to all. Please do let us know if you require any adjustments or assistance for meetings and communications with you when you apply for a role with us.

Hearst Networks EMEA Values

Curiosity is what drives us to question, explore, and innovate. We approach challenges with an open mind, ready to grow and evolve as the world changes around us. When we stay curious, we keep learning, discovering fresh opportunities, and pushing the boundaries of what’s possible.

Courage is showing up as your true self, with confidence and heart, even when the road ahead feels uncertain. It’s about owning our choices, stepping beyond our comfort zone, and creating new paths and opportunities to explore for both our company and yourself.

Care is part of everything we do - how we treat each other, approach our work, connect with our partners and the world. It’s about creating a culture where everyone feels included, respected, and truly supported. By acting with care, we nurture trust within our teams, building meaningful relationships throughout our company.

At Hearst Networks EMEA, we share stories that matter. A global broadcaster since 1995, we reach audiences in over 100 countries, including the UK, Nordics, Benelux, Central & Eastern Europe, Spain, Italy, Germany, Africa and the Middle East. Our stories are global and local, linear and digital, and always compelling.