Product Manager

The Company
ApprovalMax is looking for a Product Manager to own two flagship products: ApprovalMax for Xero and ApprovalMax for QuickBooks Online. These are the company’s core revenue drivers, serving 20,000+ businesses across 70+ countries with accounts payable automation.

The Role
Currently, product management is handled alongside technical product leadership by one person. We’re splitting those responsibilities to go deeper on both sides. As a Product Manager you will own the market-facing half, understand customers, decide what to build and why, measuring whether it worked, and coordinate with Marketing and Customer Success.

AI is a committed product direction, not an experiment. Engineering capacity is being invested in AI features, agentic flows, generative capabilities, ML-driven automation, and you’ll own the AI roadmap for these two products, as part of the broader product backlog.

Remote — applicants must be based in the UK, Serbia, Moldova or Portuga l.

What You’ll Do

• Own the product backlog for both core products — define priorities, produce Feature Cards, and make trade-off decisions grounded in customer impact and business value.

• Talk to customers directly. Understand AP workflows, pain points, and unmet needs. Develop and improve feedback channels (Canny, Intercom, CS escalations).

• Define success metrics before building, then use Amplitude, Databricks, and PowerBI to measure adoption, usage, and business impact after launch.

• Coordinate with Marketing on positioning, launch planning, and enablement. Work with Customer Success on post launch adoption, retention insights and roadmap visibility.

• Define and prioritise AI use cases for the product. Build the customer trust narrative for AI with risk-averse accountants and bookkeepers.

• Work in close daily partnership with the Technical Product Lead, with shared accountability for outcomes

  Must Have's

• 3+ years of product management experience in B2B SaaS.

• Demonstrable experience of owning a product backlog and making prioritisation decisions independently.

• Track record of using product analytics to defend or change a prioritisation decision — not just producing dashboards.

• Has shipped at least one AI-powered feature in B2B SaaS, or has run discovery that validated AI use cases with customers and translated them into a Feature Brief.

• Experience conducting customer research and translating findings into product decisions.

• Strong written and verbal communication in English. Effective in distributed, remote teams across time zones.

  Nice to Have

• Experience in accounting, finance, or AP automation software.

• Familiarity with the Xero or QuickBooks Online ecosystem.

• Experience in a product org that has transitioned to AI-first development practices.

  This Role Is Not For You If

• You’re uncomfortable with ambiguity — some processes are still forming and you’ll build structure as you go.

• You need a large support team. This is a lean setup, no dedicated researchers, analysts, or program managers.

• You prefer strategy decks over execution. This role means writing Feature Cards, analysing data, and talking to customers, not directing from a distance.

  What We offer:

  • Salary of €65,000 - €75,000, dependent on experience/location

  • Health & Wellbeing Benefit Stipend

  • Home Office Setup - one off £500 reimbursement, post probation

  • 26 days of paid time off

  • 1 additional day off for your birthday

  • Service-years recognition financial reward

  • Regular performance-based compensation reviews

  • Growing international business with 10,000+ subscribers