Content Editor
The website is the HFEAs main source for unbiased information about fertility treatment for patients. The Clinic Portal is the clinic facing website that provides crucial information for fertility clinics about their responsibilities and the law The Content Editor will help manage content for the HFEA website and Clinic Portal, as well as supporting the Digital Communications and Social Media Officer to source and develop engaging content for the HFEA social media channels Key responsibilities Publish HFEA reports and press releases to our website in a timely manner and to a high standard Keep the website content up to date so it meets the information needs of our audiences and ranks highly in search engines to enable us to be the go-to source for information on fertility treatment Manage the website content review planner and register of external links and identify gaps and redundancies in the site content such as missing pages, broken links etc Work with the communications team on the development of new content pages ensuring appropriate ways to present information for different audiences Ensure the HFEAs visual identity is reflected on the website and Clinic Portal and images are used appropriately With the guidance and support of the Web Manager and cross-organisational teams, ensure HFEA website content is audience driven, accurate and engaging To support the Digital Communications and Social Media Officer to source and develop engaging content for the HFEA social media channels Liaising with the Communications Manager, Senior External Comms Manager and Social Media Officer to ensure that outputs across the HFEAs external communications channels are coordinated To lead the development and delivery of the Weekly press cuttings service for HFEA staff, ensuring recipients are alerted to HFEA media mentions as well as the general health and fertility related news highlights on a monthly and ad hoc basis. Contributing to internal communications initiatives To support the Senior External Communications Manager to source and write articles for publication in external communication channels including stakeholder publications and the HFEA website
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