Business Intelligence Analyst

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

1478 - Senior Associate, BI

Role Summary and Impact

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

As a Senior Associate, Business Intelligence you will be joining the WPP 650 division of WPP Media’s Data, Technology and Analytics team.

You will work extensively with the Measure data platform – a unified system for data connection, ingestion, transformation, and reporting – built on a robust technology stack including Adverity, GCP, and PowerBI. This role involves actively contributing to client projects that aggregate diverse data sources into a single, unified view, ensuring data integrity and consistency to enable comprehensive insights and custom visualisations. You will have a particular focus on understanding the specific and nuanced requirements of our clients and developing visualisations to deliver on them.

Skills and Experience

Key Responsibilities

• Contribute to the development of bespoke data solutions within the BI team, ensuring the highest standards in business intelligence and data visualisation delivery.
• Collaborate effectively with planning teams to translate business specifications into precise technical requirements for implementation.
• Ensure data integrity and consistency by developing and executing queries and validating the accuracy and completeness of data.
• Develop, and maintain robust dashboarding solutions using Power BI, including troubleshooting and optimizing performance.
• Develop and maintain an expert understanding of digital advertising and ad serving technology (e.g., ad serving, vendor ad servers, web analytics, attribution).

Essential:

• Experience of bringing disparate datasets together in data visualisations
• Experience working with Power BI
• Understanding of data modelling and data integrity challenges, best practices to address them

Desirable:

• Cloud platform knowledge: GCP (preferred), other cloud platform knowledge would be considered
• Experience using SQL to analyse and transform data
• Experience working with digital marketing and/or web analytics data.
• Experience with DBT
• Experiencing working with tools such as Jira or Confluence
• Has worked in a technical team that use Agile, Scrum methodologies
• Experience of DevOps tools: Github/Gitlab

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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