Consumer Insights Analyst

ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

We are looking for an ambitious and driven Consumer Insights Analyst to join our Data & Insights team. The successful candidate will play a pivotal role in delivering data-led insights to both our UK and US clients, helping them make informed decisions that enhance their marketing and audience strategies.

This is not a purely technical or BI-focused analytics role. It is centred on consumer insights, audience behaviour, and storytelling.

As a Consumer Insights Analyst, you will analyse audience and consumer data to uncover meaningful insights and translate them into clear, compelling narratives for both internal teams and clients. Your work will directly influence marketing strategy, creative direction, and campaign optimisation.

A key aspect of this role is delivering client-facing insights and ensuring clients understand the impact of their digital marketing and audience engagement strategies. You will take ownership of developing insight-driven outputs and recommendations, helping refine media strategy through structured analysis.

You will contribute to audience segmentation and behavioural analysis, support the preparation and structuring of data for analysis, and work across a variety of insight projects. This is a dynamic and collaborative role with opportunities to work on high-profile marketing intelligence projects across digital and offline channels.

KEY RESPONSIBILITIES

• Support the delivery of insight-driven analysis for client campaigns and new business pitches
• Analyse campaign performance and audience data to identify trends, patterns, and opportunities
• Help create clear, engaging reports and presentations tailored to different audiences
• Contribute to client-facing deliverables, with increasing exposure over time
• Assist in creative performance analysis, helping improve messaging and engagement
• Use a mix of data sources such as social listening, search trends, and survey data to build a holistic view of audiences
• Work with tools such as GWI, Pulsar, Glimpse, and BuzzSumo to explore audience behaviour
• Support the development and maintenance of ad-hoc insights dashboards (Tableau, Looker Studio, etc.)
• Contribute ideas on how to improve insight generation, storytelling, and processes.

Requirements

Essential Skills & Experience

• At least 1 year of experience working with consumer insights, audience research, or behavioural data
• Exposure to or experience with consumer research tools or data sources (e.g. social listening, search data, surveys, GWI, etc.)
• Ability to own end-to-end delivery of insight reports (with support)
• Ability to manage multiple projects simultaneously
• Delivering work to deadlines and client standards
• Taking briefs and turning them into structured outputs independently (over time)
• Ability to interpret data and communicate findings clearly
• Basic understanding of digital marketing or analytics, including channels such as paid search, SEO, programmatic and paid social

• Comfortable with tools like Excel / Google Sheets
• Experience with Looker Studio, or similar, is a bonus.

Non-Negotiables (Core Mindset)

• Structured thinking
• Attention to detail/accuracy
• Ability to follow and apply consultancy research frameworks
• Ability to present insights clearly and confidently (even if early stage)
• Translate data into simple, actionable stories
• Keen to learn and grow quickly in a fast-paced environment
• Proactive – you take initiative rather than waiting for direction
• Adaptable – comfortable working across different projects and challenges
• Innovative thinker – you enjoy exploring new ideas and approaches
• Strong interest in psychology, human behaviour, and audience insight.

Secondary Strengths (Nice to Have)

• Exposure to research tools (e.g. social listening, surveys, audience platforms)
• Interest in technology, data, or coding (no need to be highly technical)

• Comfortable or motivated to become client-facing and build relationships
• Curious mindset with a genuine interest in how things work and why.

Tech (you’ll be exposed to)

• Tableau / Looker Studio
• Audience & research tools (GWI, Pulsar, Brandwatch, Buzzsumo, YouGov etc.)
• Digital marketing platforms (Google, Meta, etc.)

Why this role?

• Work with high-profile clients across entertainment and culture
• Build a strong foundation in data, insights, and strategy
• Gain client-facing experience early in your career
• Be part of a collaborative, curious, and ambitious team.

ADDITIONAL INFORMATION

Please note: This role is focused on consumer insights, audience behaviour, and storytelling. We encourage applications from candidates with relevant experience in these areas. If your background is primarily in highly technical analytics, engineering, or BI without a focus on consumer insights, this role is unlikely to be the right fit.

Benefits

• 25-day holiday allowance excluding Bank Holidays (plus extra time off over Christmas)
• One extra day’s holiday accrued for each of the first three years of service
• Competitive salary benchmarked annually
• Early Friday finish (3pm) - subject to business requirements
• Enhanced family-friendly and personal leave policies
• Health cash plan (after 3 months) and employee assistance programme
• Hybrid working (Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays)
• Working from home equipment allowance
• Free tickets to live events
• Structured personal development and training programmes
• Opportunities to attend industry conferences and shape agency culture.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at [email protected]