Insights Analyst

ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

We are looking for an ambitious and driven Insights Analyst to join our Data & Insights team. The successful candidate will play a pivotal role in delivering data-led insights to both our UK and US clients, helping them make informed decisions that enhance their marketing and audience strategies.

As an Insights Analyst, you will be responsible for extracting, analysing, and presenting valuable insights to both our internal teams and external clients. Your work will directly influence marketing strategy, creative direction, and campaign optimisation.

A key aspect of this role will be delivering client-facing insights and ensuring our clients understand the impact of their digital marketing and audience engagement strategies. You will take ownership of developing insights, research and strategy recommendations, helping refine media strategy through data-driven analysis. You’ll be contributing to audience segmentation and analysis, pricing analysis, data cleaning and enrichment, data product development and more.

This is a dynamic and collaborative role with opportunities to work on high-profile marketing intelligence projects, shaping the way data is used to drive decision-making across digital and offline channels.

KEY RESPONSIBILITIES

• Support the delivery of insight-driven analysis for client campaigns and new business pitches
• Analyse campaign performance and audience data to identify trends, patterns, and opportunities
• Help create clear, engaging reports and presentations tailored to different audiences
• Contribute to client-facing deliverables, with increasing exposure over time
• Assist in creative performance analysis, helping improve messaging and engagement
• Work with tools such as GWI, Pulsar, Glimpse, and BuzzSumo to explore audience behaviour
• Support the development and maintenance of ad-hoc insights dashboards (Tableau, Looker Studio, etc.)
• Contribute ideas on how to improve insight generation, storytelling, and processes.

Requirements

Essential Skills & Experience

• At least 1 year of experience (academic, internship, or professional) in data analysis, research, or insights
• Ability to own end-to-end delivery of insight reports (with support)
• Ability to manage multiple projects simultaneously
• Delivering work to deadlines and client standards
• Taking briefs and turning them into structured outputs independently (over time)
• Ability to interpret data and communicate findings clearly
• Basic understanding of digital marketing or analytics, including channels such as paid search, SEO, programmatic and paid social

• Comfortable with tools like Excel / Google Sheets
• Experience with Looker Studio, or similar, is a bonus.

Non-Negotiables (Core Mindset)

• Structured thinking
• Attention to detail/accuracy
• Ability to follow and apply consultancy research frameworks
• Ability to present insights clearly and confidently (even if early stage)
• Translate data into simple, actionable stories
• Keen to learn and grow quickly in a fast-paced environment
• Proactive – you take initiative rather than waiting for direction
• Adaptable – comfortable working across different projects and challenges
• Innovative thinker – you enjoy exploring new ideas and approaches
• Strong interest in psychology, human behaviour, and audience insight.

Secondary Strengths (Nice to Have)

• Exposure to research tools (e.g. social listening, surveys, audience platforms)
• Interest in technology, data, or coding (no need to be highly technical)

• Comfortable or motivated to become client-facing and build relationships
• Curious mindset with a genuine interest in how things work and why.

Tech (you’ll be exposed to)

• Tableau / Looker Studio
• Audience & research tools (GWI, Pulsar, Brandwatch, Buzzsumo, YouGov etc.)
• Digital marketing platforms (Google, Meta, etc.)

Why this role?

• Work with high-profile clients across entertainment and culture
• Build a strong foundation in data, insights, and strategy
• Gain client-facing experience early in your career
• Be part of a collaborative, curious, and ambitious team.

Benefits

• 25-day holiday allowance excluding Bank Holidays (plus extra time off over Christmas)
• One extra day’s holiday accrued for each of the first three years of service
• Competitive salary benchmarked annually
• Early Friday finish (3pm) - subject to business requirements
• Enhanced family-friendly and personal leave policies
• Health cash plan (after 3 months) and employee assistance programme
• Hybrid working (Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays)
• Working from home equipment allowance
• Free tickets to live events
• Structured personal development and training programmes
• Opportunities to attend industry conferences and shape agency culture.

At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at [email protected]